Menu

We Prepare the Next Generation of Industry Leaders

 
The Center for Media, Entertainment & Sports provides students with the world-class academic resources and network that are essential to manage and thrive in increasingly complex industries.
Global Sports Forum photo

UCLA Anderson Global Sports
Business Forum

A Sports Conference in the Heart of the Sports Business Capital

October 6, 2023
UCLA’s Pauley Pavilion

See Speakers
The Real Deal
UCLA Anderson, famed European sports club, Real Madrid C.F. and its educational affiliate, Escuela Universitaria Real Madrid Universidad Europea, collaborate to build a culture of excellence across the business of sports and entertainment.
Learn More
Monetizing the Global Audience

The global market for media, entertainment and sports is transforming the industry by creating opportunities for innovation, new consumer experiences and new business models.

Learn More
Championing Diversity in Entertainment

UCLA Anderson’s Center for Media, Entertainment & Sports partners with Howard University to address a persistent challenge for the industry.

Learn More

Real Madrid Global Sports Leadership

 
UCLA and Real Madrid launch an exclusive virtual experience for executives and rising business leaders focused on the global sports industry.
Learn More

Center Conversations & Webinars

 
San Diego Padres chair takes business personally

Padres Chair, Peter Seidler (’88), commits to continuity and excellence

Watch Now ⟶

In conversation with UCLA Athletics Director, Martin Jarmond

Watch Now ⟶

LAFC's Ryan Bishara discusses navigating the sports business during Covid-19

Watch Now ⟶

In conversation with Music Supervisor, Brian Vickers, and Concept Animation Artist, Nak Yong Choi

Watch Now ⟶

Webinar Conversation with Magnus Media's Michel Vega

Perspectives on the meteoric growth of Latin music and impact of COVID-19 on the industry

Watch Now ⟶

Conversation with Annie Scranton, Founder & CEO of Pace PR

Insights on growing your career in the television industry.

Watch Now ⟶

AfroFuturism

World-building (and often elements of sci-fi, fantasy, or historical fiction) combine with uniquely African and African-American themes in AfroFuturism.

Watch Now ⟶

Communication During Crisis

A Conversation with Matthew Hiltzik, President & CEO of Hiltzik Strategies

Watch Now ⟶

Reporting the COVID-19 Crisis

S.E. Cupp, host of CNN's S.E. Cupp Unfiltered, discusses the importance of journalism in times of crisis.

Watch Now ⟶

Marketing the NHL During COVID

Heidi Browning, Chief Marketing Officer for the National Hockey League, discusses her team's strategies for building fan engagement during the pandemic.

Watch Now ⟶

REP 1 Sports' Arielle Moyal and Miami Marlins Pitcher, Alex Vesia, talk the Business of Sports

Arielle Moyal, Director of Baseball Marketing for REP 1 Sports, and Alex Vesia, Pitcher for the Miami Marlins, discuss the business of baseball and how to maximize player value

Watch Now ⟶

Serving Our Community

 
As the leading center for business thought leadership in media, entertainment & sports, we provide the academic foundation and relevant industry perspective to manage and thrive in an increasingly complex business environment.

How it works

We Host Hollywood's Heaviest Hitters

 
Hear celebrities in film, sports, music and media share insights and perspective on the current opportunities and challenges impacting the entertainment, sports and tech.

A-List Guest Speakers

Industry Game Changers

Events

What the Center for Media, Entertainment & Sports Offers

 
Academic Excellence

A unique teaching model that partners world-class faculty and leading industry executives to deliver a wide range of courses that bridge academic theory and practical application. Students have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.

Unparalleled Access

UCLA Anderson is at the epicenter of media, entertainment, sports and digital technology. From the classroom to conferences and beyond, we offer access to the companies, executives, and thought leaders that are shaping the future of the industry.

Thought Leadership

UCLA Anderson's faculty leads the charge on impactful research, cutting-edge courses and innovative programming, focusing on new ideas for how the industry can solve today's business challenges.


 

Alumni Network

Students have access to a diverse network of alumni who are calling the shots in media, entertainment & sports. Anderson Alumni are dedicated to the development of student knowledge and career success.



World-Class Academics

 
UCLA Anderson is the first top-tier MBA program to offer an Entertainment Management Specialization. Our curriculum is designed to blend theory and practical application. Our world-class faculty and leading industry executives provide students a broad understanding of the strategy and operating principles that drive the individual sectors of the media, entertainment & sports industries.
Entertainment Marketing
Co-taught by Professor Sanjay Sood and Arthur Cohen, former executive at Paramount Motion Pictures Group
There's No Business Without Digital
Course taught by Peter Guber, Chairman & CEO of Mandalay Entertainment.

Future Industry Leaders

 
UCLA Anderson media, entertainment, and sports students have unparalleled access to powerhouse companies and a diverse industry network. Additionally, students benefit from a range of clubs and specialized programs, exclusive to the school. Because of these comprehensive offerings, students leave Anderson well prepared to thrive in a dynamic and changing industry.

Powerhouse Alumni

 
Susan Wojcicki ('98)
CEO, YouTube
UCLA Anderson School of Management Board of Visitors
Erika Green Swafford (’99)
Award-Winning TV Writer and Producer
Mike Hopkins ('01)
SVP for Prime Video & Amazon Studios