
Skirball Cultural Center
Guerin Pavillion
2701 N Sepulveda Blvd, Los Angeles
Join the UCLA Anderson School of Management's Center for Media, Entertainment & Sports as we assemble executives, entrepreneurs and academics to explore the consumer trends, technologies and entertainment experiences that will transform the entertainment industry in the next 12-36 months. We will showcase promising ventures in eSports and blockchain, and explore the next wave of innovation in sports and live entertainment.
Stick around to hear from the next generation of leaders as they share provocative ideas about business and entertainment. UCLA students and alumni will push your thinking with high-impact presentations in a festival atmosphere.




Partnerships, Marketing, Monetization in Sports

The Future of Sports Broadcasting

Innovation in Tech, Sports & Entertainment




Denise Hewett of Scriptd

Gabrielle Clark, MBA Candidate

Building a Brand in the MLS

Better Than Live


A Winning Formula


Alvin Anol | Director of Content, Second Spectrum


Ashley Blackwood, Founder and Chief Strategist for The Sports Publicist, is a highly skilled communications strategist, branding, and crisis management expert with over a decade of experience in Sports and Entertainment.
Prior to becoming a fulltime entrepreneur, Ashley worked alongside Judy Smith, the real-life Olivia Pope, at her firm known for its crisis management and the inspiration for the ABC TV series Scandal. During her tenure, Ashley constructed and implemented the growth strategy for the Sports division while working with an exclusive list of clients in sport, entertainment, politics, and business.
Ashley has publicly represented athletes and brands like the National Football League, Nickelodeon Sports, the National Basketball Players Association, Carmelo Anthony (NBA), Allan Houston Foundation, Orlando Magic, Atlanta Hawks, DeAndre Jordan (NBA), Eli Apple (NFL), and more. She was the Global Sport and Entertainment PR Lead at GMR Marketing overseeing SAP’s marcomms strategy for its partnerships with the NFL, NBA, NHL, Live Nation, Yankees, WTA, golf, soccer, racing and sailing. Additionally, Ashley was in PR and Marketing for six seasons at the New York Knicks and Madison Square Garden, worked in Community Relations for Phoenix Suns, and was a consultant for the Orlando Magic and Atlanta Hawks.
Ashley holds a bachelors from the Florida State University, an MBA and a Masters of Sport Business Management from the Devos Sport Business Management Program at the University of Central Florida, and participated in the Sports Business Graduate program at NYU.
During her free time, Ashley is the co-founded THE MAJORS, a platform designed to elevate minority sports business influencers, holds a position on the Board of Directors for the Track & Field Athletes Association, and conducts social media trainings for youth, reinforcing her passion to use sport as vehicle for social change.

Kevin Chan is UEG’s Sr. Director, Rights & Partnerships, Esports. He comes to UEG with extensive experience connecting brands and consumers through gaming at IGN Entertainment, the world’s largest gaming editorial brand, and Defy Media, where he led the go-to-market marketing strategy for gaming ad sales across its many YouTube properties. Naturally, he has been an avid gamer his entire life, currently splitting his time between Apex Legends, Overwatch, and Pillars of Eternity.

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Louise Chater is an accomplished consumer research guru and film industry strategist. Her work for the major Hollywood studios has impacted the global marketing strategies for more than 500 name-recognition movies over a twenty-year career, from boutique independent releases to franchise and tent-pole blockbusters.
Devising new methodologies to test product in traditional and emergent global markets, Louise’s insights into the global audience is second to none. She is currently leading an innovations team devising a radical new form of biometric research - the ‘VX’ tool - for Sony Pictures Entertainment.

Gabrielle over three years of experience in audit and financial planning, and entered the UCLA Anderson MBA program with a holistic view of the financial function of a company from predicting the successes of an organization to assessing the credibility of actual operating results. She is pursuing a career in a strategic function where plans to leverage her proficiency in finance to help analyze and interpret data, determine growth patterns, identify new monetization opportunities, and provide insightful recommendations to companies across industries.

Brandon has over 20 years experience writing, producing, directing and editing feature films, documentaries, reality television, commercials, and branded online content. He is a story and production consultant to filmmakers, brands, and crowdfunded product launch campaigns. Brandon is currently finishing his MBA at UCLA Anderson School of Management where he and a team are launching an AI startup to assist screenwriters using NLU (Natural Language Understanding).

Jared Darensbourg has been a technology leader with Panasonic USA for the past 6 years focusing on entertainment and live events throughout Hollywood and Vegas. He has worked extensively on technology activations with partners such as the LA Dodgers, LA Football Club, LA2028, Grammy’s, Oscars, and various shows located on the Las Vegas Strip. Creating an immersive fan experience through technology is what drives Jared’s passion to innovate and his discipline and dedication to duty is something he prides himself on from his experiences as a Combat Veteran having served in the United States Marine Corps.

Michael Davies oversees manages all day-to-day aspects of live broadcast operations and oversees integration of new and emerging technologies for Fox Sports and Fox Sports 1. With over two decades of experience in sports television, Davies specializes in technical production and innovation for large sporting events.
As the head of field and technical operations, he manages a highly talented team of individuals responsible for the thousands of live sports broadcast yearly at Fox, including the technical execution of Super Bowls XLII, XLV, XLVIII and LI. In 2016, Davies oversaw Fox Sports broadcasts of the Daytona 500, the US Open, MLB All Star Game and World Series, as well as the productions of various live VR events. In addition to technical design and oversight, Davies works within the FOX SPORTS LAB, a designed approach to exploring technical partnerships to enhance the viewing experience.
Before joining FOX Sports in 2006 as Director of Field Operations, Davies was with HBO Sports for 10 years. Davies has won multiple Sports Emmy Awards for his work with both FOX Sports and HBO including technical team remotes for NASCAR, MLB and NFL coverage and long form sports programming.

Gaia Dempsey is an entrepreneur and pioneer in the field of augmented reality (AR). She was a cofounder and former international general manager at DAQRI, an augmented reality hardware and software company that delivers a complete professional AR platform to the industrial and enterprise market.
Gaia is currently the founder and CEO of 7th Future, a consultancy that partners and co-invests with technology leaders and communities to build and launch global-impact innovation models, with a commitment to openness, integrity, resilience, and long-term thinking. Partners include the Future of Life Institute and the Partnership on AI.

Mark Francis, a native of Fredericton, NB, Canada, holds an MBA and M.A. in sports administration as well as a diploma in university teaching from the University of New Brunswick. He works as an instructor in sports management at UCLA’s Center for Media, Entertainment & Sports; an adjunct instructor in sports technology at Camosun College; and a sports management consultant for BaAM Productions in Los Angeles, overseeing the firm’s interests throughout the professional sports industry.
BaAM is a premier event production and management firm whose signature events include the NHL Winter Classic, MLB All-Star FanFest, 2014 NHL Coors Light Stadium Series, Pro Football Hall of Fame FanFest 2014 and the 2015 Pan American Games. A specialist in the area of fan experience and engagement, Francis has significant interests in social media marketing and ROI, brand management, marketing, business development, sports technology and law. He boasts a wealth of experience at all levels of sport, from academic, business, administrative and high-performance coaching perspectives, which enable him to speak from experience when it comes to his business relationships and teachings. Through his current and prior professional associations with numerous esteemed sports organizations, Francis has developed an extensive professional network throughout all levels of the sports industry, many of whom appear annually during his Sports Business program delivered through the UCLA Anderson School of Management's Center for Media, Entertainment & Sports.
A dedicated supporter of community involvement, Francis also serves as advisory board chair of the African Sports Business Association, and as volunteer head coach of the men’s hockey program at UCLA, where he was selected as one of two finalists for the PAC-8 Coach of the Year Award for 2012. Francis was also selected as head coach of the PAC-8 selects at the ACHA National Championships in Philadelphia in 2011 and 2013. He recently completed a two-year term serving as the executive director of the PAC-8 Men’s Hockey Conference.

Dr. Dan Hattrup has worked in analytics for the past 20 years, starting with sales forecasting and moving into customer insights around NPS and effort scoring. He worked for Charles Schwab for over ten years, in banking and telecom for 4 each. After being a long time customer of Teradata, he now brings this experience to bear as a Teradata consultant, helping multiple companies in the CME space better engage with the customers, increase acquisition and revenue per customer and lower attrition rates.

Denise Hewett is the Founder and CEO of Scriptd, a digital screenplay marketplace to bolster scripts from underrepresented groups. She comes from the world of entertainment, fashion and nightlife, starting her career as the Director of Sales and Marketing at famed nightclub The Box and working for cultural trailblazers like Patricia Field (Sex and the City, Ugly Betty), Marvin Jarrett (NYLON), Courtney Love, Simon Hammerstein and Randy Weiner before creating content at MTV and Endemol. She is a seasoned television and digital producer who lives at the intersection of activism, entrepreneurship, and entertainment. She holds a Bachelor's degree from Gallatin at NYU where she studied cultural signifiers, how they affect and reflect society.

Aaron Holland is the CEO of Season Share, the first mobile platform allowing fans to split and share season ticket purchases while providing teams with a new sales tool to make season tickets more affordable and accessible to younger demographics.

Nathan is CEO of 3D Live, a company pioneering the future of out-of-home entertainment with its patented “holographic” 3D LED display technology. The company serves the live events, theme park, eSports and cinema markets by building awe-inspiring audience experiences such as the award-winning Mass Effect: New Earth attraction at California’s Great America.
Nathan is, at heart, an entrepreneur and technologist. As an executive producer, Nathan has led projects for a long list of clients such as: Disney, Dell, Budweiser, Cedar Fair amusement parks, and more. He is a specialist in stereoscopic 3D content creation and display optics.
His visionary approach in creating the world’s first real-time interactive Stereo 3D virtual environments on stage have solidified 3D Live’s place as a leader in immersive entertainment. 3D Live is the only company to launch multiple successful live 3D tours and shows in the world and is now pushing into other markets including branded activations, themed entertainment and eSports.

After a 20+ year career in the NBA, including serving as NBA Entertainment’s Director of Live Programming and Entertainment and helping to start the WNBA, Felisa started her own live event production company, 10 Fold Entertainment.
Guided by a passion for creating memorable live moments and a philosophy of doing everything tenfold, Felisa and her team have partnered with some of the biggest names in sports, media & entertainment to produce a variety of successful events, using their unique blend of expertise to excite audiences and exceed expectations at every stop.
After leaving the NBA, Felisa wanted to make an impact beyond the world of sports. She has since worked with charities such as Children’s Hospital Los Angeles and Straight But Not Narrow to produce fundraising and awareness events, moderated and participated in panels with industry experts to help further positive and creative discussions & built a strong relationship with UCLA and the Anderson School of Management, teaching students, hiring and training interns & influencing the next generation of rockstars in their fields.

Eric Johnson is the CEO and Founder of WON WORLDWIDE, a venture revenue advisory firm that builds revenue strategies and executions for sports media and entertainment businesses. Most notably, WON has just help to launch the ALLIANCE OF AMERICAN FOOTBALL new professional Spring football league on CBS Sports, Turner Sports and NFL Network.
Prior to that, Eric worked at ESPN for 18 years as the executive vice president of Global Advertising Revenue & Sales Operations. In this role, Johnson leads the U.S. and international multimedia ad sales team efforts. He is responsible for all sales activity across all of ESPN’s businesses, including the ESPN television networks, ESPN Print and Digital Media, X Games, ESPN Syndication Events, ESPN Audio, ESPN Deportes, and espnW. Outside of the U.S., he works directly with ESPN’s sales offices in Buenos Aires, San Paulo, London, Singapore, Sydney and Miami, Fla., to drive revenue for ESPN’s international properties.
In 2008, he was named #25 on the Mediaweek 50, a list of “the most indispensable executives shaping the future of media,” and was CABLE-FAX’s 2010 VP & Above Sales Person of the Year (Honorable Mention). Additionally, under his leadership, ESPN’s multimedia sales teams have been honored by a 2012 Jack Myers survey that ranked ESPN’s #1 among TV sales organizations (tied with ABC). This follows a recognition in 2008 from min (Media Industry Newsletter), which named Johnson’s team the “Multiplatform Sales Team of the Year.”
Currently, Johnson sits on the Board of Directors for IAB and MPA. He is also on the Advisory Board for VIDEONOMICS. Johnson’s tenure at ESPN began in 1999, where he served as an account executive for West Coast account television sales. In 2003, as a vice president of national ad sales, he took over management of the West Coast television sales team and served as senior vice president of multimedia sales, overseeing offices in Burbank and San Francisco, Calif. from 2006-2007.
Prior to joining ESPN, Johnson worked at TIME magazine in Los Angeles, following a term of service on the advertising agency side of the business. From 1992-1999, Johnson worked as a media planning/strategist executive at Deustch LA, Grey Advertising, and Foote, Cone & Belding. Johnson graduated from the University of California, Los Angeles in 1991 and received a Bachelor of Arts degree in Economics.

Robert D. Jordan CVE provides consulting services to teams, venues, property owners, and developers. He is an established voice in the “Smart Stadium” movement by developing solutions that integrate all the electronic systems in modern venues into an integrated operating and content distribution platform that lowers cap ex, improves the fan experience, and maximizes revenue.
Jordan most recently was with Van Wagner’s Team and Venue Services Group, specializing in technology infrastructure at sports facilities and mixed-use districts. Projects included consulting on SunTrust Park and The Battery Atlanta for Major League Baseball’s Atlanta Braves, plus Little Caesars Arena and the District Detroit – the ballpark and arena both opened in 2017. Van Wagner acquired Jordan’s firm, Venue Research and Design, in 2012.
Jordan worked with MLB Advanced Media to update MLB ballparks with a standard wireless platform across the league. His role extended to consulting for MLB on its activation of instant replay in baseball, as well as league-wide installations of Statcast and iBeacon. Jordan’s additional milestone projects included consulting on college facilities such as the University of Washington’s Husky Stadium renovation and Syracuse University’s Carrier Dome. Prior, Jordan was the vice president of design and construction for MetLife Stadium, the $1.65 billion stadium in East Rutherford, N.J., that opened in 2010 for the NFL’s New York Jets and New York Giants. He was also part of the development team at American Airlines Center in Dallas, which opened in 2001 for the NHL’s Stars and NBA’s Mavericks.

Ken Kerschbaumer has been editorial director of the Sports Video Group since 2005 and has been writing about how sports networks and leagues use video and audio technology to deliver a quality TV experience since 1991. He began his career in 1991 at Television Broadcast magazine before joining Cahners where he was editor of Digital Broadcasting magazine. In 2000 he joined Broadcasting & Cable magazine as Senior Editor of Technology. Seven years later he helped co-found the Sports Video Group with Paul Gallo and Marty Porter.

One of the true pioneers in women’s basketball, Hall of Famer and award-winning broadcaster Ann Meyers Drysdale enters her fifth season as Vice President of both the Phoenix Mercury and the Phoenix Suns In 2019. The role follows five successful seasons as General Manager for the Mercury where she constructed the franchise’s first two WNBA championship teams in 2007 and 2009. As Vice President of the Mercury in 2014, she saw the team win the third WNBA title in franchise history. She recently completed her sixth season as a television broadcaster for the Mercury and is in her seventh season on the Suns television broadcast team alongside Steve Albert.
Enshrined in the Naismith Basketball Hall of Fame in Springfield, Mass., as a player in 1993, Meyers Drysdale’s basketball resume enters its fifth decade, which she documented in her autobiography “You Let Some Girl Beat You?” released in conjunction with the 40th anniversary of Title IX in the summer of 2012.
Meyers Drysdale’s storied basketball life began when she became the first-ever high school player to make a United States National Team in 1974 and later was the first woman to receive a full athletic scholarship from UCLA. The UCLA basketball legend was a four-time Kodak All-American, the first male or female to achieve that honor. Upon graduation, she held 12 of 13 school records and led the Bruins to a national championship in 1978. Meyers Drysdale became the first female to be named in the school’s athletics Hall of Fame and had her jersey No. 15 retired. In addition to her basketball accomplishments, Meyers Drysdale competed in volleyball and won a national championship title in track in 1975.
As a standout player, the 5-9, 140-pound guard represented the United States in the 1976 Olympics, 1975 and ’79 Pan American Games, and the 1975 and ’79 World Championships. As part of the first women’s US Olympic Basketball team, Meyers Drysdale earned a silver medal at the Montreal Games in 1976.
Meyers Drysdale remains the only female to sign a free-agent contract with an NBA team when she signed with the Indiana Pacers in 1979. After being released by the Pacers, she served as a color commentator for the Pacers broadcasts and was the first woman to broadcast an NBA game.
In 1978 she became the first player drafted in the Women’s Professional Basketball League (WBL) and resumed her playing career with the New Jersey Gems, where she was named MVP after leading the league in steals and averaging 22.2 points. She also took home the title as one of only two women to win the ABC Sports Superstars competition three years in a row from 1981-1983 and was the only woman to participate in the men’s competition.
Meyers Drysdale has established herself as an expert analyst on ESPN, NBC, ABC, FOX Sports, and CBS and has done commentary for men’s and women’s basketball, softball, tennis, volleyball, and baseball since 1979. Her illustrious broadcasting resume includes the 1984, 2000, 2004, 2008, 2012 and 2016 Summer Olympics. She also had a stint as a broadcaster for the 1988-89 Loyola Marymount men’s basketball team, coached by former Mercury Head Coach Paul Westhead and featuring current Mercury General Manager and Head Coach Corey Gaines, a guard on the team.
In June of 2014, Meyers Drysdale was awarded the Dick Enberg Award by the College Sports Information Directors of America. The Dick Enberg Award, named for the world renowned and legendary Hall of Fame broadcaster, is presented annually to a person whose actions and commitment have furthered the meaning and reach of the Academic All-America Teams Program and/or the student-athlete while promoting the values of education and academics.
The U.S. Basketball Writers Association renamed its Women’s National Player of the Year Award, the Ann Meyers Drysdale National Player of the Year Award in 2012 to honor her impact in the sport. Current Mercury center Brittney Griner won the award in 2013.
In 2006, her incredible sports journalism contributions were honored as the winner of the United States Sports Academy’s (USSA) Ronald Reagan Media Award, joining an elite group of winners that includes Howard Cosell, Bob Costas, Keith Jackson, Frank Deford and Rupert Murdoch.
The NCAA Honors Committee honored her in 2003 with the NCAA Silver Anniversary award. The Silver Anniversary Award recognizes former student-athletes who have distinguished themselves since completing their college athletics careers 25 years ago.
Meyers Drysdale was a member of the inaugural class of inductees into the Women’s Basketball Hall of Fame in 1999 and she became the first American woman to be inducted into the FIBA (International Basketball Association) Hall of Fame when she was enshrined in 2007.
In January of 2017, Drysdale was named the recipient for the Naismith Outstanding Contributor to Women's Basketball award, which is presented annually to an individual whose extraordinary efforts have made contributions of outstanding significance and have created a long-lasting positive impact on the game basketball. She was presented with the award at the annual Naismith Awards brunch during the men's Final Four weekend in Phoenix.
In honor and recognition of her standout collegiate career, UCLA Athletics announced In March that they would be naming the practice court for the women's basketball team the 'Ann Meyers Drysdale Court.' Additionally, UCLA named Meyers Drysdale the winner for this year's Professional Achievement for the UCLA Alumni Awards, which is awarded to honor the very best of UCLA and pay tribute to alumni and friends in their professions and service to UCLA and the community.
In January of 2019, Meyers Drysdale was inducted into the Southern California Sports Broadcasters Hall of Fame during the 28th Annual SCSB Awards Luncheon. She became the first woman ever inducted into the Hall of Fame, while it also marked the first time a husband and wife received the honor, as her late husband, Don Drysdale, had already been inducted.
Meyers Drysdale has five sisters and five brothers, including brother Dave Meyers, who played college basketball at UCLA under legendary coach John Wooden and won two NCAA Championships with teammate Bill Walton. He played five seasons (1975-80) for the Milwaukee Bucks after being one of four players traded from the Los Angeles Lakers for Kareem Abdul-Jabbar in 1975.
In 1986, Annie married former Los Angeles Dodgers Hall of Famer pitcher Don Drysdale and took the name Ann Meyers Drysdale. It was the first time that a married couple was members of their respective sports’ Hall of Fame. The Southern California native and Drysdale, who passed away in 1993, have three children together: sons Don Jr. (D.J.) and Darren, and daughter Drew.

Kristie Moomey is Vice President Content Operations & Post Production for TNT and TBS (divisions of WarnerMedia). In this role, Kristie is responsible for overseeing the technical and content operations and leads all post production for the networks’ top-rated, unscripted series including, Full Frontal with Samantha Bee, Conan, James Corden’s Drop the Mic and Snoop Dogg Presents The Joker’s Wild (both of which debuted as the #2 and #3 new cable comedies in 2017) the forthcoming, eagerly anticipated, live event series, Chasing the Cure, anchored by award-winning journalist Ann Curry and the new, lifestyle series that stars style and fashion business icon Jenna Lyons. She also oversees the production of live specials for broadcast by the networks including the Screen Actors Guild Awards and the iHeart Radio Awards. Additionally, Kristie administers the internal and external technical distribution for all of TBS and TNT’s original programming and provides strategic guidance on the systems and advanced technology to architect and support the secure omniplatform delivery and distribution of the company’s premium content.
Kristie also advises the content operations group in understanding evolving complexities of internal and external client specifications given the multiplatform obligations that heavily influence content production, distribution and storage in addition to supervising a creative team responsible for ancillary content production and editorial services. Additionally, Kristie is also responsible for managing the networks’ original series group archive and oversees the technical multi-platform distribution of TNT and TBS assets internally and externally.
During her 15 years at Turner (now WarnerMedia), Kristie has continued to thrive, progressively moving through various roles within the company. She began as a Production Coordinator for TNT’s original movies, was then promoted to Manager of Production and Post Production for TNT movies and original drama series. After the networks underwent organizational changes, Kristie’s role was again expanded to include oversight of TBS comedy series. She was later promoted to Director of Post Production and became responsible for late night and unscripted programming before adding digital extensions after being promoted to Senior Director of Post Production.
Prior to Turner, Kristie held various freelance production jobs working, for Peter Engle Productions and MGM Studios in addition to her prior work in business affairs at Rysher Entertainment.
Kristie graduated from UCLA and lives in Los Angeles with her husband and two daughters. She is a board member of WICT and a member of the Television Academy and UCLA Alumni Association Mentor Program. Kristie is also involved with HPA/Women in Technology Hollywood, the Society of Motion Picture and Television Engineers (SMPTE) and Turner Women Today, an internal, employee-led business resource group.
Tam is experienced in creative development and in the handling of intellectual property and media rights. He is focused on marrying the creative mind with the business mind to further the understanding of how ideas grow from thoughts to comprehensible, consumable, and sellable products within the feature film, television, and new media space.

Rich is a 20-year entertainment, consumer products, and sports marketing veteran who has conceptualized and executed award-winning product launch campaigns. He is the winner of the 2018 Major League Soccer Marketing Executive of the Year Award. Prior to LAFC, he co-founded American-made menswear brand Exley, served as the Co-General Manager of the Los Angeles Matadors in the World Series of Boxing, Vice President of Marketing at Warner Bros. Television where he oversaw the marketing launch of "TMZ on TV", and the Executive Director of Advertising and Promotion at CBS Paramount Television for the #1 Entertainment News Magazine, "Entertainment Tonight”.
Rich is a co-founder of the LAFC Youth Leadership Program which mentors at-risk high school students through sport, serves on the board of the Bresee Foundation Youth Center, and is a guest lecturer at USC Annenberg School for Communication and Journalism, Emerson College Los Angeles, Loyola Marymount University, and California State University Long Beach. He received a BBA degree in Marketing from the University of Texas at Austin.

In this role, Pastoors works directly with Executive Vice President of Football Operations & Chief Operating Officer Kevin Demoff on all aspects of Rams business and football operations. Pastoors assists Demoff, General Manager Les Snead, & Head Coach Sean McVay in the development and implementation of the club’s strategic plan for player signings and player acquisitions.

Matthew Pierce is the founder and CEO of Versus Systems (CSE:VS), developers of Winfinite, a patented platform that allows content creators and publishers to offer real-world prizing to players and viewers.
Pierce is a Lecturer at UCLA and UCLAAnderson School of Management.
Prior to Versus, Pierce Co-founded Rosum Corporation (acquired by TruePosition), O-Labs, and RobotDinosaurGames. He has also worked at Warner Bros and the Boston Consulting Group. Pierce is an investor and advisor to early-stage technology companies and he is a graduate of Stanford University and UCLA Anderson.

Rhian Rogan is the creator and host of Rhian’s Hope. Born and raised in Houston, Texas, she went on to graduate from the University of Pittsburgh. While at Pitt, she served as the Assistant News Director and co-host of "The Spit Take" for 92.1 WPTS FM and as President of the Roberto Clemente Minority Business Association. Rhian is an MBA Candidate at UCLA Anderson School of Management and serves in the California Army National Guard. She has not won any prestigious awards - yet.

Since Tyler Schrodt founded the Electronic Gaming Federation in 2013, it has become one of the country’s leading scholastic esports leagues to high school and college students. At the nexus of a sanctioning body in the traditional sports and cutting-edge media, EGF now operates high school leagues in 13 states, and is building the definitive formalized esports league for Division 1 colleges and universities, including The Ohio State University.
Under Tyler’s leadership, EGF operates its esports leagues while taking responsibility for monetizing member schools’ commercial rights through its in-house agency, called EGFA. With key business, marketing, and business partners – including Gravity (a member of the Dentsu Aegis Network), Arent Fox LLP, and Loeb and Loeb LLP – EGF is working on developing a commercial rights and licensing plan with Phoenicia Sport and Entertainment.
Tyler also has committed EGF to become a proponent of positive mental health development. He serves on the board of Rise Above the Disorder, a non-profit organization dedicated to making mental health care accessible to everyone.

Jaia Thomas is a Los Angeles-based sports and entertainment attorney with over ten years of experience on both coasts. She represents film producers, television writers, and various industry talent, assisting them with intellectual property and transactional matters. She has negotiated deals with several networks including ABC, NBC, HBO and Bravo. She also assists professional athletes with brand protection and production company formation.
Jaia has been quoted as a legal expert in publications such as The New York Times and USA Today. She has served as a panelist for the Los Angeles County Bar Association and Beverly Hills Bar Association and a speaker for several sports and entertainment law conferences. She has had several articles published in journals including, Pace I.P., Sports and Entertainment Law Journal (“For the Love of the Name: Professional Athletes Seek Trademark Protection”), Journal of Sports Media (“Twitter: The Sports Media Rookie”) and The American Bar Association (“1Million Followers: Understanding Social Media Influencer Agreements”).
Jaia is currently an adjunct professor at UCLA, where she teaches a course titled "Copyright Law and the Entertainment Industry" and all-day seminar titled “The Nuts and Bolts of Starting a Law Practice.” Prior to her appointment at UCLA, she was an adjunct professor at American University in Washington D.C. where she taught graduate students about the inner workings of production company formation. She has guest lectured at several universities, including Stanford Law School and Georgetown Law School.
Jaia recently launched Diverse Representation, a platform aimed at increasing the exposure and number of African-American agents, attorneys, managers and publicists working in the sports and entertainment industries. In addition to hosting various events, Diverse Representation provides the first ever comprehensive database of African-American agents, attorneys, managers and publicists who work in the sports and entertainment industry throughout the country. For more information – www.diverserepresentation.com.
A native of Cincinnati, Ohio, Jaia Thomas is a graduate of Colgate University (BA) and The George Washington University Law School (JD). She also holds a Certificate in Television, Film and New Media Production from University of California, Los Angeles.

Jennifer van Dijk re-joined Wasserman in 2018 and serves as Executive Vice President of Marketing. Following a two-year role as Chief Strategy Officer and Vice President of Partnerships for the LA Clippers, van Dijk returned to Wasserman to lead the Marketing group’s client digital revenue strategy and new digital initiatives.
van Dijk has curated her skills over her career to benefit sports rights holders, brands and platforms to help them understand and create engaging ways to capitalize on revenue opportunities. With the LA Clippers, van Dijk led the corporate partnerships sales team through the jersey patch sales process, culminating in a one of a kind partnership with Bumble, a woman led dating and networking platform.
Prior to her role with the Clippers, van Dijk served as Vice President, Team Marketing & Business Operations at the NBA. In this role, she was responsible for the development of best practices and toolkits for all 30 NBA teams in the areas of sponsorship and digital content.
During van Dijk’s first stint at Wasserman, she most recently served as Senior Vice President, Digital, leading a team of executives and staff to define and drive the agency proposition across digital sports content and services. Prior to Wasserman, van Dijk spent nine years at IMG, where she created digital media business models and proprietary assets that enhanced existing IMG businesses and defined new areas of opportunity.
van Dijk holds a B.A. in political science from Mount Holyoke College in Massachusetts. She is also a commercial drone pilot and currently resides in Los Angeles.

Ricardo Viramontes is VP, Executive Creative Director of Uninterrupted, where he sits at the intersection of athlete storytelling and cultural insights. Throughout his career, he has developed intellectual properties, award-winning campaigns, interactive platforms, and original content for brands such as Lyft, Apple, Nike, Converse, and ESPN. Some of his most recognizable work is from his involvement with the award-winning Chipotle Back To the Start campaign.
Ricardo's multidisciplinary work has earned him awards and accolades at Cannes Lions International Festival of Creativity (Film Grand Prix and the first Branded Entertainment Grand Prix), One Show, One Show Entertainment, One Show Design, TED Ads Worth Spreading, Clios, Webby Awards, Art Directors Club, AICP, D&AD, NXT Stage Hollywood Awards, Andy Awards, AIGA and Communication Arts.

Lena Wasikowski is Vice President of Global Client Servicing for Warner Bros. Technology. In her role, Wasikowski provides strategic oversight of the organization’s content delivery, client operations support, next generation content servicing initiatives and operations strategy.
Wasikowski leads the team responsible for delivering Warner Bros. Television and Home Entertainment content to global servicing partners and retailers worldwide. Wasikowski and her team ensure client success and accelerated content delivery through the development, implementation and optimization of advanced, efficient operations protocols. Wasikowski also plays a lead role in the creation and establishment of servicing protocols for industry standard specs and next generation technologies, including 4K, Dolby ATMOS, and virtual reality, among other new content experiences.
Conference |
Student Campfire Talks |
2019 Up Next Conference | |
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9:00 a.m. |
Kickoff Conversation: "A Winning Formula- the Los Angeles Rams, feat. Tony Pastoors" Tony Pastoors, Vice President, Football & Business Administration, LA Rams Moderated by: Dan Hattrup, Customer Experience Analytics, Teradata |
9:40 a.m. |
Sneak Preview - Campfire talk: Gabbie Clark, MBA Candidate, UCLA Anderson |
10:00 a.m. |
Case Study: Building a Brand in the MLS - Rich Orosco, EVP, Brands, LAFC |
10:30 a.m. |
Panel Discussion: Partnerships, Marketing & Monetization in Sports Moderator: Ashley Blackwood, Founder, The Sports Publicist Panelist: Jaia Thomas, Sports & Entertainment Attorney Ricardo Viramontes, Creative Director, Uninterrupted |
11:00 a.m. |
BREAK |
11:20 a.m. |
Panel Discussion: The Future of Sports Broadcasting Moderator: Ken Kerschbaumer, Editorial Director, Sports Video Group Panelists: Kristie Moomey, VP, Content Operations, Turner Mike Davies, Senior VP, Field & Technical Operations, Fox Sports |
12:00 p.m. |
DEMO - Alvin Anol, Director of Content, Second Spectrum ( Clippers CourtVision, a revolutionary new way to watch Clippers games that puts fans in control of the viewing experience) |
12:10 p.m. |
Panel Discussion: Better Than Live: Innovation Inside the Arena Moderator: Mark Francis, Instructor, UCLA Anderson Center for MEMES Alvin Anol, Director of Content, Second Spectrum Robert D. Jordan, Senior VP, Van Wagner Sports Group Jennifer Van Dijk, EVP, Marketing, Wasserman Jared Darensbourg, Panasonic System Solution Company, North America |
12:50 p.m. |
LUNCH |
1:45 p.m. |
Panel Discussion: Up Next: Innovation in Technology, Sports & Entertainment Moderator: Louise Chater, Lead Consultant, VX, Columbia TriStar Pictures & former EVP, International Strategic Marketing & Sony Pictures Entertainment Aaron Holland, CEO, Season Share Nathan Huber, Co-Founder & CEO, 3D Live |
2:25 p.m. |
DEMO - Denise Hewett, founder, Scriptd |
2:45 p.m. |
BREAKOUT SESSIONS FIND YOUR FUTURE: BUSINESS & CAREER OPPORTUNITIES IN SPORTS & ENTERTAINMENT There is a world of opportunity in sports production, entertainment, and more. How can students and young professionals build a reputation, gather meaningful experience, and make an impact? Industry experts Felisa Israel and Nathan Leonard will explore the business and career opportunities in entertainment and sports. Presenters: Felisa Israel, CEO & Founder & Nathan Leonard, Producer & Programming, 10 Fold Entertainment PEOPLE HATE ADS: CREATING ENGAGEMENT IN INTERACTIVE MEDIA As our media increasingly become personalized and ad free, how do we engage consumers and connect them with brands? In this session, we’ll talk about personalization, choice & rewards in the age of ad blocking. Presenter: Matt Pierce, CEO, V ersus Systems GET READY: TECHNOLOGY STRATEGY IN THE AGE OF THE CONSUMER How can teams prepare for change in a global consumer economy? This session will explore how leaders can employ strategy and operations to make content around the world - very close to US live - and how embrace that pace as the “new normal”. Presenter: Lena Wasikowski, Vice President, Global Client Servicing & Operations Strategy, Warner Bros. |
3:30 p.m. |
Panel Discussion: Going Beyond the Court: Innovation in eSports Moderator, Founder, Eric Johnson Founder, WON Worldwide Tyler Schrodt, Founder and CEO of the Electronic Gaming Federation Kevin Chan, Sr. Director, Rights & Partnerships, Esports, UEG |
4:15 p.m. |
Case Study: The Need for Diverse Perspectives in the Quest for AI Solutions - Gaia Dempsey, Founder & CEO, 7 th Future |
4:30 p.m. |
Cocktail Reception |
6:00 p.m. |
UCLA Anderson Campfire Talks - Register Here 6:30pm Ann Meyers Drysdale, Author & VP, Phoenix Mercury (’79) 7:00pm Rhian Rogan (’20) 7:20pm Brandon Cole (FEMBA ’20) 7:40pm Tam Nguyen (’20) |
8:00 p.m |
EVENT CLOSE |