UCLA Anderson’s Diwali Event Is a Colorful Celebration of Community
UCLA Anderson’s student-led South Asian Business Association promotes familiarity and understanding of South Asian culture and traditions during their annual flagship event, the Diwali festival.
Diwali, or Deepavali, is the festival of lights that marks the victory of good over evil. It is celebrated every year in the fall, usually in the months of October and November in the northern hemisphere (spring in the southern hemisphere). While the festival lasts for five days, most people celebrate on the third day, which is marked by a puja (feast) and fireworks. For Hindu people, it is generally associated with Lakshmi, the goddess of prosperity and wealth.
Diwali is also celebrated outside of Hindu communities. On November 4, 2021, more than 400 domestic and international Anderson students celebrated the Diwali Festival together. UCLA Anderson’s North Terrace event space was decorated with a Diwali theme, traditional Indian food was served and members of SABA were dressed in traditional Indian attire. Celebrations started with the lighting of the diya (lamp) by Associate Dean Robert Weiler (’91), the Center for Global Management’s executive director Lucy Allard (’06) and Assistant Dean Jessica Luchenta. MBA and MSBA students in SABA performed a Bollywood dance showcase, while other activities included a mehndi (henna) hand tattoo stall and a photo booth.