Sharif, Marissa, and Suzanne B. Shu. (2019). Nudging Persistence after Failure through Emergency Reserves. Organizational Behavior & Human Decision Processes.
Shu, Suzanne B. and Marissa Sharif. (2018). Occasion Matching for Indulgences. Journal of Marketing Behavior.
Webb, Elizabeth, and Suzanne B. Shu. (2018). The Effect of Perceived Similarity and Categorization on Consumer Sequential Risk-Taking. Journal of Marketing Research.
Shu, Suzanne B., Robert Zeithammer, and John W. Payn. (2018). The Pivotal Role of Fairness: Which Consumers Like Annuities? Financial Planning Review.
Shu, Suzanne B. and Stephen D. Shu. (2018). The Psychology of Decumulation Decisions During Retirement. Policy Insights from the Behavioral and Brain Sciences.
Bang, H. Min, Suzanne B. Shu, and Elke Weber. (2018). The Role of Perceived Effectiveness on the Acceptability of Choice Architecture. Behavioural Public Policy.
Webb, Elizabeth, and Suzanne B. Shu. (2017). Is Broad Bracketing Always Better? How Broad Decision Framing Leads to More Optimal Preferences over Repeated Gambles. Judgment and Decision Making.
Sharif, Marissa, and Suzanne B. Shu. (2017). The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost. Journal of Marketing Research.
Madrian, Brigitte, Hal E. Hershfield, Abigail B. Sussman, Julian Jamison, Eric J. Johnson, John G. Lynch, Saurabh Bhargava, Jeremy Burke, Scott A. Huettel, Stephan Meier, Scott Rick, and Suzanne B. Shu. (2017). Policy Applications of Behavioral Insights to Household Financial Decision Making. Behavioral Science & Policy.
Shu, Suzanne B., Robert Zeithammer, and John W. Payne . (2016). Consumer Preferences for Annuity Attributes: Beyond Net Present Value. Journal of Marketing Research. (Finalist for 2016 Paul E. Green Award)
Suzanne B. Shu and Kurt Carlson. (2014). When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings. Journal of Marketing.
Suzanne B. Shu and Claudia Townsend. (2014). Using Aesthetics and Self-affirmation to Encourage Openness to Risky (and Safe) Choices. Journal of Experimental Psychology: Applied.
John W. Payne, Namika Sagara, Suzanne B. Shu, Kirstin C. Appelt, and Eric J. Johnson. (2013). Life Expectation: A Constructed Belief? Evidence of a Live To or Die By Framing Effect. Journal of Risk and Uncertainty.
Eric J. Johnson, Suzanne B. Shu, Benedict G.C. Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Haubl, Richard P. Larrick, Ellen Peters, John W. Payne, David Schkade, Brian Wansink, and Elke U. Weber. (2012). Beyond Nudges: Tools of Choice Architecture. Marketing Letters.
Suzanne B. Shu and Joann Peck. (2011). Perceived Ownership and Affective Reaction: Emotional Attachment Process Variables and the Endowment Effect. Journal of Consumer Psychology.
Shu, Suzanne B. and Ayelet Gneezy. (2010). Procrastination of Enjoyable Experiences. Journal of Marketing Research
Claudia Townsend and Suzanne B. Shu. (2010). When and How Aesthetics Influences Financial Decisions. Journal of Consumer Psychology
Peck, Joann, and Suzanne B. Shu. (2009). The Effect of Mere Touch on Perceived Ownership. Journal of Consumer Research
Suzanne Shu. (2008). Future-biased Search: The Quest for the Ideal. Journal of Behavioral Decision Making
Kurt Carlson and Suzanne Shu. (2007). The Rule of Three: How the Third Event Signals the Emergence of a Streak. Organizational Behavior and Human Decision Processes.
Daniel Howard, Suzanne Shu, and Roger Kerin. (2007). Reference Price and Scarcity Appeals: A Note on the Use of Multiple Influence Strategies in Retail Newspaper Advertising. Social Influence