- Creative Problem Solving
Iris Firstenberg (B.A. '78, M.A. '81, Ph.D. '83) joined the UCLA Anderson School of Management in 2004. She specializes in strategies for creative problem solving and innovative thinking. She conducts custom on-site courses and seminars for organizations on the topics of creativity and innovation. Her sessions provide exciting, thought-provoking and practical strategies to help turn creative ideas into innovative business solutions.
Firstenberg is the recipient of the 2002 UCLA Department of Psychology Faculty Distinguished Teaching Award and the 2011 UCLA Extension Distinguished Teaching Award.
Ph.D. Cognitive Psychology, 1983, UCLA
M.A. Cognitive Psychology, 1981, UCLA
B.A. Linguistics and Psychology, 1978, UCLA
Select Published Papers
Firstenberg, I. and Rubinstein, M. Extraordinary Outcomes: Shaping an Otherwise Unpredictable Future. John Wiley & Sons, 2014.
Moshe Rubinstein, and Iris Firstenberg. (1999). The Minding Organization. John Wiley and Sons.
Moshe Rubinstein, and Iris Firstenberg. (1996). Instructors and Solution Manual for Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall.
Moshe Rubinstein, and Iris Firstenberg. (1995). Patterns of Problem Solving. Englewood Cliffs: Prentice-Hall.
Moshe Rubinstein, and Iris Firstenberg. (1987). Tools for Thinking. In J.E. Stice (ed.). Developing Critical Thinking and Problem Solving Abilities. New Directions for Teaching and Learning, #30, San Francisco: Jossey-Bass.
Iris Firstenberg. (1985). Memory Dynamics and Marketing Principles. UCLA Report.