Steinbeck Family Business Seminar

Upcoming Events



Thursday, May 16 2019
8:30am - 7pm

Friday, May 17 2019
8:30am - 2:30pm

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Please join us for our signature two day seminar. We will have keynote speakers, case studies and discussions regarding succession planning, governance, real estate, cyber security and more.

Topics include 








Nicole McAllister Vermeer (M.A. ’96)

Former Chair, Vermeer Corporation Family Council; Shareholder Governance, Vermeer Corporation Co-Founder, Social Capital Philanthropists Director of Advancement, UCLA Ziman Center for Real Estate

Nicole McAllister Vermeer is a third-generation member of the Vermeer family, member of the Ownership Council Governance Committee and Former Chair of the Gary Vermeer Family Council. Currently serving her fourth term as chair, Vermeer assists the family in successfully identifying opportunities, implementing new initiatives and navigating complex transitions. Over the past nine years, she has worked with Vermeer’s Family Office, the Ownership Council and branches of the family to help develop the Family Council and Ownership Council strategic plans, shareholder director nomination process, mentorship program, married-in orientation, revised family charter and code of conduct, shareholder agreement, family employment policy, education and travel policies and other efforts. She is now focusing on customized shareholder engagement strategies and reinvention of the family council platform to advance the Ownership Council’s and Vermeer Corporation’s goals.

Vermeer Corporation is a global industrial manufacturing corporation with approximately $1 billion in annual sales worldwide. Now in its third generation of family leadership and operating in 60 countries with over 3,000 employees, Vermeer Corporation is a leader in the agricultural, environmental, utility installation, pipeline, specialty excavation and mining equipment industries. Outside of the family, Vermeer leads the ongoing development, external affairs and corporate strategy initiatives of a university-wide policy center within UCLA, where she is directing efforts for the $4.2 billion Centennial Campaign. She was previously the vice president of development and external affairs for the Pacific Council on International Policy, an international policy think tank affiliated with the University of Southern California. She began her career as an affordable housing developer and policy advocate. Vermeer serves on the board of directors and finance committee of Affordable Living for the Aging and is a co-founder of Social Capital Philanthropists, a crowdfunded grant-making collective in Los Angeles. She earned an MBA, with emphases in finance and strategy, from the University of Southern California and a master’s degree in urban planning, with concentrations in community development and environmental policy, from the University of California, Los Angeles after receiving her undergraduate degree from the University of California, San Diego. She and her husband live in Los Angeles with their four children.

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Alfred E. Osborne, Jr.

Interim Dean, Professor and Faculty Director, Price Center for Entrepreneurship & Innovation, UCLA Anderson

Alfred E. Osborne, Jr., is interim dean of UCLA Anderson School of Management, overseeing the institution’s primary objectives to conduct essential research, educate students and serve the community. Previously, Osborne served as senior associate dean, with oversight of a variety of key initiatives for the school, including resource development, alumni relations, corporate initiatives and executive education. He also holds an appointment as professor of global economics, management and entrepreneurship and is the founder and faculty director of the Harold and Pauline Price Center for Entrepreneurship & Innovation. The Price Center serves to organize faculty research, curricula and student activities related to the study of entrepreneurship and new business development at UCLA Anderson.

Osborne’s areas of academic expertise include social entrepreneurship and the development of a leadership approach that applies business models and methodologies to the nonprofit world. Under his leadership, the Price Center created a number of management development programs, including five in partnership with health care giant Johnson & Johnson: the UCLA/Johnson & Johnson Head Start Management Fellows Program, the UCLA/Johnson & Johnson Advanced Management Institute for Head Start, the UCLA/Johnson & Johnson Health Care Institute, the UCLA/Johnson & Johnson Health Care Executive Program and the Management Development Institute (MDI) for health care organizations in sub-Saharan Africa. Several related, innovative programs include the Institute for the Study of Educational Entrepreneurship (ISEE) and the UCLA/Los Angeles County Office of Education (LACOE) Head Start Leadership Institute.

A deep belief in the value of entrepreneurship has guided Osborne’s vision for what is possible throughout his decades-long tenure at Anderson. In addition to founding the Price Center, he facilitated infusion of an entrepreneurial approach to leadership into the Anderson culture and curriculum, including and transcending the notion of business startups. He combines his emphasis on innovation with a deep belief in the value of a broad-based diversity that includes demographics but, just as important, a wide range of ideas. He is an active participant in the business community, serving as a director of Kaiser Aluminum, Wedbush Inc. and First Pacific Advisors family of mutual funds. His nonprofit affiliations include serving as a trustee of the Geffen Academy at UCLA, Fidelity Charitable, the Harvard-Westlake School and the Los Angeles Police Memorial Foundation. He served many years on the corporate boards of the Times Mirror Company, U.S. Filter Corporation, Greyhound Lines Inc., Nuverra Environmental Solutions Inc., First Interstate Bank of California, Nordstrom Inc. and K2 Inc., among others. He received his Ph.D. in business economics, MBA in finance, M.A. in economics and B.S. in electrical engineering from Stanford University.

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Jim Mizes (’80)

President and CEO, Blaze Pizza

Jim Mizes is the founder/entrepreneur’s best friend and partner, as he has spent the last 20-plus years working to scale and build new brands. After an initial career in finance, Mizes moved to operations in the late 1980s with Taco Bell. At Taco Bell, he pioneered the 59/79/99-cent menu of the early 1990s that changed the value equation for fast food. In the early 1990s, he shifted to working with founders, first with Noah’s Bagels for four years as the chain grew from 10 to 130 restaurants. He later moved to Jamba Juice and supported growth from 50 to 450 locations over five years. After helping to build a regional health club company with its founders for over eight years, he joined Blaze Pizza and founders Rick and Elise Wetzel to help build the leading fast-casual artisanal pizza brand. Since joining Blaze Pizza in June 2013, the company has grown from two restaurants to over 300. He now has sights on a unicorn IPO in the next few years. Blaze Pizza is the fastest-growing company in the history of food service.

Mizes earned his B.A. in economics from Dartmouth College and his MBA from the UCLA Graduate School of Management (pre-Anderson).  

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Nicole Enearu

Owner/Operator, McDonald’s

Nicole graduated from UC Berkeley, where she earned a Bachelor's Degree in Psychology and a Master's Degree in Educational Psychology. Nicole dedicated 10 years to working in several areas of Social Services, including working with the elderly and foster care communities, before joining her mother in family business full-time in 2003. She completed McDonald's Next Generation program in 2006. In 2007, Nicole became an approved McDonald's Owner/Operator with the purchase of her first restaurants, located at LAX (terminals 1 & 7). In 2009, Nicole purchased her first traditional McDonald's restaurant and has continued to successfully expand. In 2016, Nicole was elected by her Owner/Operator peers to the prestigious position of Regional Leadership Council Chair, the first African-American woman to hold this title in McDonald's Southern California Region. In 2018, Nicole was honored with one of the highest awards a McDonald's Owner/Operator can receive - the Ronald Award. Nicole serves on the Board of the Greater Los Angeles African American Chamber of Commerce. Nicole has been recognized by federal, state and local government agencies, local community organizations, and McDonald's associations and committees for her dedication to community and public outreach.

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Kerri Harper-Howie

Owner/Operator, McDonald’s

Kerri received her undergraduate degrees from the University of California, Berkeley where she double majored in Political Science and Rhetoric. Kerri then attended NYU School of Law, after which she began a 13-year legal career focused on employment law representing Fortune 100 companies as well as individual clients in pro bono matters.  Kerri's McCareer began in 2013 when she left her position as Senior Corporate Counsel at 24 Hour Fitness, and entered McDonald's Next Generation Program. Kerri completed the program and became an approved McDonald's Owner/Operator in 2017.  Kerri purchased her first two restaurants in 2018, and continues to work with her sister to expand the business. Kerri is a Trustee of the Board of the Los Angeles Ronald McDonald House and serves on both regional and national McDonald's Teams. In addition to working with her sister, Kerri maintains a small legal practice which focuses on representing women who have been discriminated against by their employers.        

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Ken Gilbert

Co-Founder, President and Senior Consultant, Business Consulting Resources

A long-time Hawaii resident, Ken Gilbert is co-founder of Business Consulting Resources. He offers over 35 years of family business consulting knowledge and holds a B.S.B.A. in personnel and employee relations and a master’s degree in international business from the American University in Washington, D.C. His experience includes working with Hawaii- and California-based family businesses in the areas of strategic planning development and implementation, succession planning and mergers and acquisitions.

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Elaine Hagan ('91)

Associate Dean, Entrepreneurial Initiatives, UCLA Anderson School of Management Executive Director, Harold and Pauline Price Center for Entrepreneurship & Innovation

Elaine Hagan is executive director of UCLA Anderson’s Harold and Pauline Price Center for Entrepreneurship & Innovation. Hagan leads the Price Center team in managing a portfolio of teaching, research, extracurricular and executive development programs in the areas of entrepreneurship and innovation, including UCLA’s undergraduate minor in entrepreneurship and the UCLA Anderson Venture Accelerator. Her role also includes collaborative efforts related to development, alumni and other entrepreneurial ecosystems. Previously, she worked for Stanford University’s Office of Development and on the turnaround team of a privately held manufacturing firm in San Diego. She received her bachelor’s degree from the University of California, Irvine and her MBA from the UCLA Anderson School of Management.

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Holly Han

Director, Special Projects and Steinbeck Family Business Seminar, UCLA Anderson School of Management

Holly Han is an entrepreneur and business strategist who founded and led media, technology, consumer products and fashion businesses in New York and Los Angeles for over two decades. Han began her career at Vera Wang and developed product for Bloomingdale’s and Anthropologie, authoring the Vault Career Guide to the Fashion Industry. She received her MBA from the UCLA Anderson School of Management, where she received fellowships from the Young Presidents’ Organization and Asian Business League. She also holds degrees from the University of California, Berkeley and the Fashion Institute of Technology, with additional studies at Caltech and Parsons School of Design, and was a professor at Marylhurst University’s MBA program.

Han was a co-founder of MyShape, an innovative online retailer with over 700,000 members backed by Draper Fisher Jurvetson and Tenaya, and was featured in the New York Times and the Wall Street Journal. She also founded Dahlia, establishing a new model for the pearl industry by disrupting Tahitian market hegemony. As COO of SmartWear, she developed a new class of patented energy-generating textiles in partnership with DuPont, Nike, the NIH, NSF and NASA. She restructured luxury chocolatier John Kelly Chocolates as COO, with a focus on profitability and targeted expansion. She was a founding account director for the Taproot Foundation in Los Angeles, providing pro bono consulting for deserving nonprofits. She is the vice president on the board of directors for CHAMPS Charter High School of the Arts. She is director of special projects at the Price Center for Entrepreneurship & Innovation at UCLA Anderson.

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Ryan Martinez, CFP®

Principal, AB Bernstein Private Wealth Management

Ryan Martinez advises high-net-worth individuals, families, endowments and foundations regarding investment and planning strategies. Martinez works closely with clients and their professional advisors on a wide range of complex matters, including succession planning for privately held business owners and planning for tax, estate and charitable endeavors. Prior to beginning his career as a financial advisor, he successfully led a business unit for a Fortune 100 Best Company to Work For. He was twice recognized as consultant of the year. He earned a B.S., cum laude, in business, with minor in economics, from California Poly, San Luis Obispo. He holds the Certified Financial Planner designation (CFP®) and has completed the advanced financial planning program at Boston University.

Martinez currently serves on the Dean’s Advisory Council at Cal Poly College of Business, as well as the Hawaii Arts Alliance and Latino Deal Makers boards. He is involved in several philanthropic organizations, including the Fulfillment Fund and The Giving Spirit. He is also a past president of the Los Angeles Estate Planning Council. He and his family reside in Los Angeles.

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David Melnick (’96), CIPP, CISA, CISSP

Vice President, Web Isolation, Proofpoint

David Melnick, vice president, web isolation at Proofpoint and previous founder and CEO of WebLife, brings almost 25 years of experience in technology and security. Melnick has worked extensively with both U.S. and global companies, advising them on setting strategy, developing risk-based priorities and operationalizing effective governance of highly sensitive and regulated data. His experience includes implementing security technology and addressing privacy regulatory requirements, including global, federal and state privacy requirements.

As a past two-term board member of (ISC)2, Melnick traveled internationally, representing the security and privacy profession. He has authored several books, including PDA Security: Incorporating Handhelds Into the Enterprise. His books have been translated into four languages, including Japanese, Chinese and Italian. He is a Certified Information Privacy Professional (CIPP/E CIPP/US), a Certified Information Systems Auditor (CISA) and a Certified Information Systems Security Professional (CISSP).

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Jean Santos

Co-Founder, Vice President and Senior Consultant, Business Consulting Resources

A founding member of Business Consulting Resources, Jean Santos brings over 35 years of experience to family-owned companies in organizational development, strategic planning and market strategies, human resources, executive coaching, team building and leadership development. Santos has a master’s degree in communication and organizational development from the University of Hawaii at Manoa.

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Jonathan Schreter ('02), CIC

Executive Vice President, Bolton & Company

For the past 13 years, Jonathan Schreter has served commercial property & casualty risks, primarily for charter and independent schools (K-12) and higher education clients, as well as middle-market businesses in the technology, manufacturing and entertainment industries.

With a diverse background that began in marketing and advertising, Jonathan combines creative thinking and analytics to offer a consultative approach to risk management. He works with progressive school and business leaders who appreciate his commitment to mitigating unexpected losses.

Jonathan earned his MBA from UCLA Anderson School of Management in 2000 and his Certified Insurance Counselor (CIC) designation from the National Alliance for Insurance Education and Research in 2010. He is Past President of the Independent Brokers & Agents Association of the San Fernando Valley, current President of the UCLA Anderson Alumni Network in Los Angeles, and serves as Treasurer on the Executive Committee for the Board of Directors of Inner-City Arts, a non-profit program that unlocks the creative potential of inner-city children in downtown Los Angeles.

These accomplishments pale in comparison to his 10-year marriage to his wife, Jennifer and their two children, Samantha and Blake.

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Eric Sussman

Senior Adjunct Professor of Accounting, UCLA Anderson School of Management

Since 1995, Eric Sussman has been teaching courses in the areas of cost/managerial accounting, financial accounting, financial statement analysis, equity valuation, corporate financial reporting and real estate investment and finance to undergraduate, graduate and executive education students. Throughout his teaching career, Sussman has remained active in the real estate industry. He is president of Amber Capital Inc., manager of Fountain Management LLC and Clear Capital LLC, and managing partner of Sequoia Real Estate Partners and the Pacific Value Opportunities and Clear Opportunity funds, which have acquired, rehabilitated, developed and managed more than 2 million square feet of residential and commercial real estate in the past 20 years. The firms’ portfolio at present consists of industrial, multi-family and single-family residential, and retail properties.

Sussman is also chairman of the board of trustees of Causeway Capital’s group of funds (international value, emerging markets, global value, global absolute return and international small cap), which collectively have more than $9 billion in assets. He sits on the board of Pacific Charter School Development Inc. and was former chairman of the Presidio Fund and former audit committee chair of Atlantic Inertial Systems Inc., a producer and manufacturer of electromagnetic sensors. With his wide range of expertise, Sussman has consulted for large and small firms, nationally and globally, and is a frequent lecturer on varied financial, accounting and corporate reporting topics. He has served as an expert witness and consultant for commercial litigation, involving matters of corporate financial reporting and disclosure, audit effectiveness, valuation, real estate due diligence and related practices, and overall damage analyses. He is a licensed CPA in California. He is an eight-time winner of the MBA Teaching Excellence Award, a seven-time winner of the FEMBA Teaching Excellence Award and recipient of numerous other teaching awards and national recognitions.

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Miguel M. Unzueta

Associate Professor of Management and Organizations, UCLA Anderson School of Management

Miguel Unzueta is an associate professor of management and organizations at UCLA Anderson School of Management. Unzueta joined the faculty at UCLA in 2006 after earning his Ph.D. in organizational behavior from the Stanford Graduate School of Business. His research explores how people understand their positions within social and interpersonal hierarchies and the impact this understanding has on their perceptions of self, others and group-based inequality. His latest research explores the manner in which people define diversity and the impact that particular diversity definitions have on the representation of underrepresented group members in organizations. His research has been published in top management and psychology journals, including Organizational Behavior and Human Decision Processes, the Journal of Personality and Social Psychology, Psychological Science and the Journal of Experimental Social Psychology. In recognition of his research record, he received the Eric and E Juline Faculty Excellence in Research Award in 2012.

Unzueta teaches courses on managerial psychology (MGMT 409) and negotiations (MGMT 286) in both the FEMBA and full-time MBA programs. In 2010, he was awarded the Dean George W. Robbins Assistant Professor Teaching Award. More recently, he was selected by MBA blog Poets and Quants as one of the best 40 business school professors under age 40. Outside of UCLA, he has conducted trainings on decision making, negotiations, diversity and implicit bias to various educational institutions and companies, including the Scripps Research Institute, Office of Head Start, Inner City Law Center and the Oklahoma City Thunder professional basketball team. He is currently a consulting editor for the Personality and Social Psychology Bulletin and the Journal of Social Issues. He is also the faculty director for the UCLA Anderson/Johnson & Johnson Management Development Institute, a program designed to enhance the leadership and management skills of managers and leaders of sub-Saharan African organizations devoted to delivering health care services to underserved populations throughout Africa.

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Thursday, May 16, 2019

Time Name
8:30 – 9:15 a.m. BREAKFAST
9:15 – 10:45 a.m. Welcome and Introductions

Interim Dean Alfred E. Osborne, Jr.
Holly Han ('02) | Director of Special Projects, Price Center

Nicole Vermeer (M.A. ’96) | Former Chair, Vermeer Corporation Family Council; Shareholder Governance, Vermeer Corporation; Co-Founder, Social Capital Philanthropists; Director of Advancement, UCLA Ziman Center for Real Estate

Founded in 1948 and privately-owned, Vermeer Corporation is a global manufacturer of industrial, environmental and agricultural equipment in over 60 countries. Nicole Vermeer will discuss how to cultivate longevity for the family enterprise: engage shareholders to support the "business of the family alongside the business of the business", develop agile family governance practices, and reward innovation within the family business.  
12:15 – 1:15 p.m. Lunch Lunch
Miguel Unzueta | Professor of Management and Organizations, UCLA Anderson School of Management

Conflict management is the practice of recognizing and dealing with disputes in a rational, balanced and effective way. This is already a challenge in a professional setting, but once family gets involved, it can become even more difficult. Professor Miguel Unzueta will introduce a framework for managing conflicts and demonstrate its use in a case analysis. In this interactive session, participants will role-play a business dispute and leave with an understanding of how to approach conflict proactively and resolve disputes.
3:45 – 4:00 p.m. Break
Eric Sussman (B.A. ’87) | Adjunct Professor of Accounting, UCLA Anderson School of Management

Most families diversify their interests by investing in real estate. In 2019, the only clear trend is that the market is uncertain. Professor Eric Sussman will cover the complex market, economy, regulations and technology, and offer predictions for each. Sussman has been voted Teacher of the Year 15 times by Anderson’s MBA students, was awarded the Citibank Teaching Award in 1998 and the Neidorf Decade Teaching Award in 2008 and received the university-wide Distinguished Teaching Award in 2015. He has also received recognition by Bloomberg Businessweek as one of the Top Ten Most Popular Business School Professors in the country.
5:30 – 6:00 p.m. Jay Steinbeck
6:00 – 7:00 p.m. Reception

Friday, May 17, 2019

8:30 – 9:00 a.m. BREAKFAST
Nicole Enearu and Kerri Harper-Howie | Owner/Operators, McDonalds Franchises

In 1984, their mother, Patricia Williams, was a rehabilitation therapist and their father was a police officer for the Los Angeles Police Department. Williams took a leap of faith and went through the certification process of becoming a McDonald’s and cashed out their retirement accounts to purchase a McDonald’s franchise in Compton. The first location turned out to be a success, which led to the purchase of a second franchise 18 months later. Unfortunately, the couple divorced, and Williams purchased her husband’s share of the business. Ten years later, the single mother of two sold both stores and purchased five more franchises. Nicole first became involved in the operations with McDonald’s approval. Later, Kerri joined the process to be approved as an operator. Each step has to be presented and approved through McDonald’s Franchising, and it is rare to have sibling organizations within McDonald’s organizations. Over three decades later, the family stores have over 700 employees and an annual revenue of $50 million.

Jim Mizes ('80) | President and CEO, Blaze Pizza 

Elise and Rick Wetzel of Wetzel's Pretzels founded Blaze Pizza in 2011 and modeled it after Chipotle’s made-to-order approach. Three restaurants are company owned, and the remaining 300 plus are owned by franchised operators. Prior to joining Blaze Pizza, Jim Mizes built brands like Noah’s Bagels and Jamba Juice, and pioneered the 59/79/99-cent Taco Bell menu of the early 1990s that changed the value equation for fast food. He is the entrepreneur’s best friend, demonstrating how to scale. Blaze Pizza is the fastest-growing restaurant chain in the United States because it was engineered correctly from the start. The customer is immersed in the experience: the execution of the brand, the food, the speed and the friendliness of the servers and the design.
11:45 a.m. – 12:45 p.m. Lunch
David Melnick ('96) | Vice President, ProofPoint

David Melnick brings almost 25 years of experience in technology and security. Prior to joining ProofPoint, Melnick was the founder and CEO of WebLife and a principal at Deloitte. He has worked extensively with U.S. and global companies advising them on setting strategy, developing risk-based priorities and operationalizing effective governance of highly sensitive and regulated data. He has also authored several books Melnick will discuss the importance of your cybersecurity strategy and how to protect your organization. Businesses that don’t have a cybersecurity policy in place could be leaving themselves open to attacks and legal issues. The National Cyber Security Alliance found that 60 percent of small companies are unable to sustain their businesses six months after a cyberattack.
2:00 – 2:15 p.m. Closing Remarks:
Holly Han ('02) | Director of Special Projects, Price Center



The tuition is $495 for admitted participants.

The tuition is $249 for admitted UCLA academics and staff.

This special rate is made possible by the Steinbeck Family Business Endowment and program sponsors: Bernstein Private Wealth Management, Bolton & Company, and Business Consulting Resources.



We welcome your questions. Please email or call (310) 825-6368.

Presented by the UCLA Anderson Price Center for Entrepreneurship and Innovation in association with the Steinbeck Family Business endowment and sponsors.



The Steinbeck Family Business Seminar has been made possible through the generous support of Jay Steinbeck and our sponsors, Bernstein Private Wealth Management, Bolton & Company, and Business Consulting Resources.

Bolton & Co               Business Consulting Resources