The Morrison Family Center for Marketing and Data Analytics is a global resource center for academics and practitioners, providing data and analytical tools to advance the understanding of consumer markets and behaviors. The center interfaces with the practicing marketing community and professional activities in this rapidly expanding field.
About Us
About Us
How We Came to Be
The Morrison Center is made possible through a very generous donation from Donald Morrison, UCLA Anderson professor emeritus, and his wife, Sherie Morrison, UCLA distinguished professor of microbiology, immunology and molecular genetics. The Morrisons are long-time supporters and academic leaders of UCLA, providing funding for a number of the university's most critical areas of need. They generously support athletics, biomedical sciences and UCLA Anderson, where both of their daughters earned their MBAs.
Areas of Focus
“This center will support visiting scholars and Ph.D. students’ interaction across disciplines. It will also offer funding for faculty and Ph.D. student research and conference participation to enhance the impact of research in the marketing field.”
— Don Morrison
Center Leadership
Randolph E. Bucklin
Faculty Director
Peter W. Mullin Chair in Management, Professor of Marketing
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