As vice president of global marketing partnerships, promotions and multicultural marketing for The Walt Disney Studios, Jan Coleman is responsible for creating, strategizing and negotiating multi-platform brand partnerships across the studios’ multiple film brands: Disney, Pixar, Walt Disney Animation Studios, Lucasfilm, 20th Century and Disney+. This includes co-branded marketing campaigns and activations, placement integrations, global licensing and sponsorships of large-scale events. She is also focused on creating culturally relevant marketing partnerships with brands that speak to multicultural consumers authentically. Throughout her career, she has successfully launched and managed partnerships with major brands, including Porsche, Bose, Sonos, MAC Cosmetics, P&G’s My Black Is Beautiful, HP, Vizio, Whirlpool, Ancestry and Blue Apron.
In 2020, Jan co-founded a Studio Marketing Center of Excellence called rePRESENT with the goal of cultivating and scaling world-class multicultural marketing competencies across the studio marketing team in order to reach moviegoers more effectively and develop diverse leaders and voices within The Walt Disney Studios. According to Jan, “The goal of this team is to benefit the entire studio marketing organization because at the core of rePRESENT are people who are committed to equality and representation.”
Before joining Disney in 2011, Jan worked on the Harry Potter Global Franchise Development team at Warner Bros., maximizing the breadth of the franchise across the studio's movie, television, interactive, digital and consumer products businesses, including the opening of the Wizarding World of Harry Potter. Prior to Warner Bros., Jan held positions at 20th Century Fox in publicity and promotional partnerships, and at MGM, where she worked on the first global Visa integration and placement of BMW for the James Bond film Tomorrow Never Dies. She also serves on the board of Kids in the Spotlight (KITS), a nonprofit organization that provides a platform for foster care youth to tell their stories through film.
Jan is driven by authentic representation, collaborative storytelling, creative excellence and executions that are dynamic and disruptive.
Jan is a graduate of Mount St. Mary’s College in Los Angeles and UCLA Anderson’s Women’s Leadership Institute.