Preferences for Suspense and Surprise in a Massive Online Computer Game

Paola Giuliano | Joint research with Ashvin Gandhi, Ph.D.

Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Brett Hollenbeck | Joint research with Sridhar Moorthy, Ph.D., and Davide Proserpio, Ph.D.

Taxation and Market Power in the Legal Marijuana Industry

Brett Hollenbeck | Joint research with Kosuke Uetake, Ph.D.

The Market for Fake Reviews

Brett Hollenbeck | Joint research with Sherry He Davide Prosperio, Ph.D.

CEO Activism and Consumer Demand

Christopher Poliquin | Joint research with Young Hou, Ph.D.

The Role of Attention in Evaluating Choices Among Choices

Stephen Spiller | Joint research with Stephanie Smith, Ph.D.

The Long-Term Effects of Price Promotions on Consumer Behavior: Evidence from a Field Experiment on Alibaba

Dennis J. Zhang1*, Hengchen Dai2*, Lingxiu Dong1 , Fangfang Qi3 , Nannan Zhang3 , Xiaofei Liu3 , Zhongyi Liu3 , Jiang Yang3 1. Olin Business School, Washington University in St. Louis 2. Anderson School of Management, University of California, Los Angeles 3. Alibaba Group Inc.

The Value of Pop-up Stores in Driving Online Engagement in Platform Retailing: Evidence from a Large-Scale Field Experiment with Alibaba

Dennis J. Zhang1*, Hengchen Dai2*, Lingxiu Dong1 , Qian Wu3 , Lifan Guo3 and Xiaofei Liu3 1. Olin Business School, Washington University in St. Louis 2. Anderson School of Business, University of California at Los Angeles 3. Alibaba Group Inc.

A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Motivation

Author(s): John, Elicia, Advisor(s): Hershfield, Hal E, Shu, Suzanne B.