Jay Tucker ('09)

Executive Director - Center for Media, Entertainment & Sports
“How would I describe myself? Relentless problem solver, unrepentant optimist.”
(310) 206-4052



Jay Tucker (’09) is a marketer, educator and technology leader with more than 20 years of experience in the technology, academic and entertainment sectors. At UCLA’s Center for Management of Enterprise in Media, Entertainment and Sports (MEMES), Tucker is responsible for the center’s vision, thought leadership, educational offerings and major events, including the annual PULSE conference and the MEMES Media, Entertainment and Sports Summer Institute.

“MEMES has been at the center of a number of important shifts in the industry landscape,” says Tucker. “We continue to see the rise of digital and internet-based content; the shift to mobile phones and tablets as primary devices for viewing, listening and playing; and new platforms and services that are changing the way people think about entertainment and its value. Our goal is to remain at the center of the conversation as the industry embraces new technologies and business models and finds new ways to monetize entertainment content.”

Previously, Tucker handled marketing and programs at the Institute for Communication Technology Management (CTM) at USC’s Marshall School of Business. He founded Silicon Beach @USC, a two-day event featuring a venture competition and a conference focused on innovation, investment and new ventures related to technology and digital content. He also partnered with executives at OgilvyRED to relaunch their Verge Summit, and with Variety magazine to launch the first-ever big data conference in partnership with PwC. Tucker also managed the Advanced Management Program, CTM’s executive education course focused on leadership for the digital age.

“I am passionate about helping executives and entrepreneurs embrace disruption, drive innovation and build powerful solutions,” says Tucker. A seasoned technology leader, he has taught courses on technology management, technology convergence, digital media and media literacy to professionals at corporations and nonprofit organizations. He also serves on the board of the Southern California chapter of the Society for Information Management (SCSIM) and speaks at academic and industry events, covering digital technologies and media, technology startups and other topics.

Tucker holds an MBA from the UCLA Anderson School of Management, an M.A. in instructional and learning technologies from Columbia University, and a dual bachelor’s degree from Stanford University in political science and African and Afro-American studies. He resides in Santa Monica, California.