Organizing Vision Studies
This project seeks to further the understanding of organizing visions for innovating with IT (Swanson and Ramiller, 1997). Individual studies examine the careers of particular visions — some successful, some not — as illustrated in the case of professional services automation (Wang and Swanson, 2007) or in the case of web 2.0, as reflected in the history of its Wikipedia entry, interpreted as a discourse vehicle (Gorgeon and Swanson, 2008). Kim and Miranda (2018) have recently reviewed 45 organizing vision studies conducted since the inception of the concept more than 20 years ago. Swanson (2012) draws some lessons from the studies for practitioners (see here).
• Swanson, E. B., and Ramiller, N. C., "The Organizing Vision in Information Systems Innovation," Organization Science 8 (5), 1997, 458-474.
• Wang, P., and Swanson, E. B., "Launching Professional Service Automation: Institutional Entrepreneurship for Information Technology Innovations," Information and Organization 17, 2007, 59-88.
• Gorgeon, A., and Swanson, E. B., "Web 2.0 According to Wikipedia: Capturing an Organizing Vision," Journal of the American Society for Information Science and Technology 62 (10), 2011, 1916-1932.
• Swanson, E. B., “The Managers Guide to IT Innovation Waves,” Sloan Management Review, 53(2), 2012, 75.
• Kim, I., and Miranda, S., "20 Years Old but Still a Teenager? A Review of Organizing Vision Theory and Suggested Directions," PACIS 2018 Proceedings. 23, 2018.