Live Case Studies

 
Wednesday, May 8, 2024
12:00 pm - 1:30 pm
Virtual (PT)

Register Now

 
Regular
 
Alumni:
Complimentary

Student:
Complimentary

Others:
Complimentary

Contact: Selwyn Miller
Organizer: Ventura

Event Description

 
Put yourself in the CEO’s Chair and advise alumni about their businesses!

Alexandre Bosc, Sport Faction

Sport Faction creates a unique ecosystem that unites collegiate and professional athletes with users through a suite of interconnected mobile sports games. By integrating and monetizing athletes' IPs directly within our games, we not only provide a dynamic platform for fan engagement but also offer athletes a novel avenue for IP monetization. This fusion of technology, sports, and entertainment carves out new opportunities in the digital gaming landscape.
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Issues to discuss at the event :
1. Go-To-Market strategy: What key considerations should shape Sport Faction's go-to-market strategy for the U.S. market? How can we identify the most impactful entry points, partnership opportunities, and marketing tactics that resonate with American sports culture and the sports gaming landscape?
2. IP Monetization in a fragmented market: How can Sport Faction navigate the challenges of monetizing athlete IPs in the highly fragmented U.S. market, with its variety of sports, leagues, and play levels from collegiate to professional?
3. Engaging athletes and users: In what ways can Sport Faction effectively engage both athletes and users within its ecosystem, in light of American users' evolving expectations for mobile gaming and athlete interaction?

 

Daniel Zakowski ('12), Readysetfood, food as medicine
Daniel will discuss the challenges in building a "food as medicine" business, especially focusing on the challenges inherent in having to make a "double sales pitch". When innovating in medicine, we need to teach patients/consumers about a potentially confusing/complex new paradigm about how they can improve their health, and then also teach them about why our product is the best path to implement the paradigm.