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We Prepare the Next Generation of Industry Leaders
 
The Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) provides students with the world-class academic resources and network that are essential to manage and thrive in increasingly complex industries.
Real Deal
UCLA Anderson and Escuela Universitaria Real Madrid Universidad Europea partner to build a culture of excellence in the business of sports and entertainment
Monetizing the Global Audience

The global market for media, entertainment and sports has transformed the industry by creating new opportunities for innovation, new consumer experiences and new business models

A Partnership to Champion Diversity in Entertainment

UCLA Anderson’s Center for MEMES partners with Howard University to address a persistent challenge for the industry

Real Madrid Global Sports Leadership
 
UCLA and Real Madrid launch an exclusive virtual experience for executives and rising business leaders focused on the global sports industry.
MEMES Webinars & Podcasts
 
How the Center for MEMES Works
 
As the leading center for business thought leadership in media, entertainment & sports, MEMES provides the academic foundation and relevant industry perspective to manage and thrive in an increasingly complex business environment.

How it works

We Host Hollywood's Heaviest Hitters
 
Hear celebrities in film, sports, music and media share insights and perspective on the current opportunities and challenges impacting the entertainment, sports and tech.
What MEMES Offers
 
Academic Excellence

A unique teaching model that partners world-class faculty and leading industry executives to deliver a wide range of courses that bridge academic theory and practical application. Students have the opportunity to engage in real-world projects with leading media, entertainment and sports companies, providing hands-on, valuable experience.

Unparalleled Access

UCLA Anderson is at the epicenter of media, entertainment, sports and digital technology. From the classroom to conferences and beyond, we offer access to the companies, executives, and thought leaders that are shaping the future of the industry.

Thought Leadership

UCLA Anderson's faculty leads the charge on impactful research, cutting-edge courses and innovative programming, focusing on new ideas for how the industry can solve today's business challenges.



Alumni Network

Students have access to a diverse network of alumni who are calling the shots in media, entertainment & sports. Anderson Alumni are dedicated to the development of student knowledge and career success.



World-Class Academics
 
UCLA Anderson is the first top-tier MBA program to offer an Entertainment Management Specialization. Our curriculum is designed to blend theory and practical application. Our world-class faculty and leading industry executives provide students a broad understanding of the strategy and operating principles that drive the individual sectors of the media, entertainment & sports industries.
Entertainment Marketing
Co-taught by Professor Sanjay Sood and Arthur Cohen, former executive at Paramount Motion Pictures Group
There's No Business Without Digital
Course taught by Peter Guber, Chairman & CEO of Mandalay Entertainment.
Future Industry Leaders
 
UCLA Anderson media, entertainment, and sports students have unparalleled access to powerhouse companies and a diverse industry network. Additionally, students benefit from a range of clubs and specialized programs, exclusive to the school. Because of these comprehensive offerings, students leave Anderson well prepared to thrive in a dynamic and changing industry.
Powerhouse Alumni