Portrait image for H. Tai Lam

H. Tai Lam

Assistant Professor of Marketing
“Modern platforms have enormous capacity to influence consumer behavior. My research seeks to understand whether this influence benefits or harms consumers, and how it changes competition between platform owners and platform participants.”
Areas of Expertise:
  • Platform Design
  • Antitrust Policy
  • Consumer Search
  • Industrial Organization


Honn Tai Lam joined the UCLA Anderson faculty in 2022 as an assistant professor of marketing. His research interests include industrial organization, with a focus on consumer search, platform design and antitrust issues.

Lam was, for four years, a senior analyst with the Reserve Bank of Australia, where he modeled mortgage defaults in securitization vehicles.


Ph.D. Economics, 2022, Northwestern University

B.A. Economics, 2011, University New South Wales


Platform Search Design and Market Power

Separating Equilibrium in Platforms Competing Over Search Design