Portrait image for Jane Wu

Jane Wu

Assistant Professor of Strategy
“Metrics permeate our daily lives, yet we typically don’t pay attention to how they are developed or why they are adopted. My work focuses on understanding how metrics can shape innovation in firms and startups.”
Areas of Expertise:
  • Metrics
  • Entrepreneurship
  • Innovation
  • Strategy
  • Technology

Jane Wu is an assistant professor in the Strategy group at UCLA Anderson School of Management. She conducts research at the intersection of innovation, entrepreneurship and strategy. Her current work focuses on the role of metrics in shaping innovation in firms. She also examines the strategic choices of entrepreneurs.

“Innovation is core to economic growth and progress. But whether it occurs in a lab, a large firm or a nascent startup, it requires people to grapple with uncertainty and skepticism,” she says. “I am interested in understanding how innovators develop the courage and conviction in their ideas, and how they make choices to move these ideas forward.”

Wu received her Ph.D. and S.M. from MIT, and a B.Comm. and B.A. from Queen’s University. Prior to beginning her graduate education, Wu co-founded an education software startup, incubating it in Canada’s prestigious Next 36 entrepreneurship program and the Creative Destruction Lab accelerator. She has also worked in venture capital in Toronto and Boston.


Ph.D. Management, 2022, Massachusetts Institute of Technology

S.M. Management Research, 2018, Massachusetts Institute of Technology

B.Comm. Management, 2012, Queen’s University

B.A. Environmental Studies, 2012, Queen’s University


Visit Jane Wu’s Google Scholar page



Foundations of Entrepreneurial Strategy” (with Joshua Gans and Scott Stern). 2019. Strategic Management Journal 40(5): 736-756.


Working Papers

“Nothing Happens in a Vacuum: Can a Dominant Metric Be Shifted?”

“Measuring Similarity Through Faces”

“Innovation for Dummies: Exploring the Role of Metrics in Automotive Safety”


Other Writing

Entrepreneurial Strategy Cases

  • “Choosing a Customer” (with Joshua Gans and Scott Stern). MIT Sloan Teaching Note
  • “Beepi” (with Scott Stern). MIT Sloan Teaching Case
  • “Clover Food Labs” (with Scott Stern). MIT Sloan Teaching Case
  • “Bionym” (with Scott Stern). MIT Sloan Teaching Case
  • “Ministry of Supply” (with Scott Stern). MIT Sloan Teaching Case
  • “Avatech” (with Scott Stern). MIT Sloan Teaching Case