Faculty Directory> Scheinrock

Jeff Scheinrock

Faculty Director, Applied Management Research Program
“I enjoy doing what I do — primarily helping to grow things, making a difference and helping students learn.”
(310) 779-3643
Areas of Expertise:
  • Business Plans
  • Debt Restructuring
  • Early-Stage Financing
  • Entrepreneurship
  • Fundraising
  • Investing
  • Negotiations
  • Private Equity
  • Strategic Consulting
  • Turnarounds
  • Venture Capital




Jeff Scheinrock learned about entrepreneurship at an early age, primarily watching his parents manage their own electrical engineering business. Working for large companies post college graduation was not to his liking, so he started own accounting company. “I realized that if you wanted to make more, you worked harder — the outcome was in my hands and I liked that. I guess I’m a risk taker.”

A registered CPA, Scheinrock is currently the president and CFO at Originate, which invests capital and elite engineering talent and startup expertise into high-potential opportunities. The company, the result of a 2010 merger between Scheinrock Advisory Group and Originate Labs, builds products that define the future, utilizing expertise that includes software innovation (mobile/web development, artificial intelligence, cryptocurrency) and strategic consulting (turnaround, product development, market research). Originate partners with the innovation teams of Fortune 500 companies to create transformational software products.

His initial connection with UCLA Anderson was as EMBA faculty advisor in 2006. The following year he developed a class in business plan development before becoming a continuing lecturer in 2013 and faculty director of the Applied Management Research (AMR) program and the Business Creation Option (BCO) program.

Scheinrock is a former member of GKM Newport Generation Funds, a fund of funds that manages in excess of $950 million for investments into venture capital funds and private equity buyout funds. Prior to founding Scheinrock Advisory Group in mid-1997, he served as vice chairman of finance and strategic planning for Packard Bell NEC Electronics Inc., where he negotiated equity investments from Groupe Bull and NEC, and set up operations throughout Europe and Asia, successfully negotiating tax incentives from the different countries. He has also negotiated in excess of $1 billion in bank debt and $3 billion in trade credit from companies such as Intel, Microsoft, Panasonic, Tatung, Lite-On, Seagate and others, and handled the negotiation and structuring of all acquisitions, including Zenith Data Systems and Ark Interface Software.

Early in his career, Scheinrock was senior partner in charge of the entrepreneurial services group of Arthur Young and Company’s Los Angeles office, prior to joining Packard Bell NEC, a company he is credited with increasing sales from zero to $7 billion in six years. He has extensive experience in international financial markets, corporate finance and capital structure, acquisitions and strategic investment.

He is co-author of the book The Agile Startup: Quick and Dirty Lessons Every Entrepreneur Should Know, which offers information on how to build companies that continually adapt to the “real world.”



B.S., University of Southern California



NASA: Administrative recognition for contribution to the space program