
Areas of Expertise:
- Consumer Behavior
- Consumer Perception
- Consumer Protection
- Deceptive Advertising
- Public Opinion Research
Education
Ph.D. Psychology, 1960, UCLA
M.A. Psychology, 1958, UCLA
B.A. Psychology, 1952, UCLA
Ph.D. Psychology, 1960, UCLA
M.A. Psychology, 1958, UCLA
B.A. Psychology, 1952, UCLA