The UCLA Anderson/Real Madrid Sports Executive Experience


Two of the most respected organizations focused on the business of sports have partnered for a new and exciting program tailored to executives in the industry. Beginning in fall 2019, UCLA Anderson’s Center for Media, Entertainment & Sports will host joint educational programs with the Real Madrid Club de Fútbol (Real Madrid CF) and Real Madrid University (Escuela Universitaria Real Madrid Universidad Europea, or EURM UE).

UCLA Anderson
Los Angeles, California, United States

Real Madrid University
(Escuela Universitaria Real Madrid Universidad Europea)
Madrid, Spain


Elevating the Elite Sports Executive


How do senior executives drive meaningful change in timeworn organizations? Can you see the next phase of the business, at the intersection of sports, entertainment, branding and tech? Through master classes, group discussions and case studies, this one-week course will explore proven leadership and innovation frameworks applied by Real Madrid CF and taught by a number of its most senior executives, as well as by UCLA Anderson’s A-list faculty. This experience is designed to help successful executives to identify new opportunities for business growth, strengthen their brands and learn from the experiences of other executives in the program. Executives will benefit greatly from our capstone project, which synthesizes the concepts delivered during the experience. This premium educational retreat will also include lodging in Madrid and some meals.

The experience will include special programming at the arena complex


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Office: 310.825.7211