CBS & NAACP Partnership: The Power of Content to Advance Fight Against Racism

Friday, October 23, 2020
12:00 p.m. - 1:00 p.m.
Pacific Time (PT)

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Event Description


Images and stories are incredibly powerful tools. Developing content that showcase diverse perspectives and backgrounds is one way for underrepresented groups to increase representation on the screen and expand influence behind the camera. On the heels of the recent racial injustice events, the National Association for the Advancement of Colored People (NAACP) and CBS Television entered into a multi-year partnership to develop and produce diverse and inclusive content for linear television networks and streaming platforms.

Join Anderson alumni for an exclusive event featuring Darrell Miller, the attorney who spearheaded this landmark partnership, in conversation with Jay Tucker, Executive Director, UCLA Anderson Center for MEMES. They will discuss how this initiative came about, the opportunities it will create, and how the resulting programming and content will shape perspectives and drive conversations around critical issues to advance the fight against racism.

Webinar participants can submit live questions for the featured speakers.


Darrell Miller
Founding Chair, Entertainment & Sports Department, Fox Rothschild LLP.

Darrell Miller is the Chairman of the Entertainment Department at the national law firm of Fox Rothschild LLP.

He is a trusted advisor and deal-maker for many of America's hottest stars -- like Angela Bassett, Courtney B. Vance, Jonathan Cain (from the Rock band "Journey), Justin Prentice, Daymond John, Cheo Hodari Coker ("Luke Cage" creator), Nene Leakes, Chris "Ludacris" Bridges, Bishop TD Jakes, to name a few.

For over two decades, Darrell has worked with individual, production and institutional clients to leverage their careers and high brand equity into multiple streams of income. He is author of the NAACP Image Award nominated book, "The 16th Minute of Fame: An Insider's Guide for Maintaining Success Beyond 15 Minutes of Fame".

He has been recognized as one of the top 40 dealmakers in Variety magazine's Dealmakers Impact Report for seven consecutive years and named in The Hollywood Reporter's Top 100 Power Lawyers List for five consecutive years. He was listed in Savoy magazine's Most Influential Black Lawyers list, the Los Angeles Daily Journal's list of top entertainment lawyers in California, and in Chambers USA for three consecutive years. In 2016, he was named Entertainment Lawyer of the Year by the Beverly Hills Bar Association.

Moderator: Jay Tucker ('09)

Executive Director, UCLA Anderson Center for MEMES

Jay Tucker ('09) is a marketer, educator and technology leader with more than 20 years of experience in the technology, academic and entertainment sectors. At UCLA's Center for Management of Enterprise in Media, Entertainment and Sports (MEMES), Tucker is responsible for the center's vision, thought leadership, educational offerings and major events, including the annual PULSE conference and the MEMES Media, Entertainment and Sports Summer Institute.

"MEMES has been at the center of a number of important shifts in the industry landscape," says Tucker. "We continue to see the rise of digital and internet-based content; the shift to mobile phones and tablets as primary devices for viewing, listening and playing; and new platforms and services that are changing the way people think about entertainment and its value. Our goal is to remain at the center of the conversation as the industry embraces new technologies and business models and finds new ways to monetize entertainment content." Read more.

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