Elisabeth Honka

Profile photo of Elisabeth Honka
“When shopping for and purchasing financial products, such as insurance, consumer search plays an important role, and my research seeks to create understanding from that perspective.”
 

Assistant Professor of Marketing

Areas of Expertise

  • Data Analytics
  • Econometrics
  • Marketing Management
  • Predictive Modeling
  • Research

About

 

Biography

Assistant Professor of Marketing Elisabeth Honka joined the UCLA Anderson faculty in 2015 after spending four years as an assistant professor at the University of Texas in Dallas’ Jindal School of Management. Her research interests include consumer search and, more generally, empirical industrial organization across a variety of sectors, including financial services such as auto insurance and retail banking.

Honka’s research interests date back to her time as a Ph.D. student at the University of Chicago Booth School of Business, where she earned her doctorate in 2010. “The empirical IO class during my second year sparked my interest in consumer search. I had just purchased my first car, and had done price quoting for insurance,” she says. “Going through the process of obtaining price quotes for auto insurance showed me that the auto insurance industry would be an excellent context to study consumer search and led to a paper I wrote during my second year. From there, my interest increased and I wrote my dissertation on that subject.”

In the classroom, Honka will initially teach pricing for UCLA Anderson’s full-time MBA program.

 

Education

Ph.D. Marketing, 2004 – 2010, University of Chicago Booth School of Business

MBA, 2004 – 2010, University of Chicago Booth School of Business

Lic. oec., Economics, 1999 – 2004, University of St. Gallen (Switzerland)

 

Publications

E Honka, A Hortacsu, M Vitorino. 2016. Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry. Forthcoming at RAND Journal of Economics.

E Honka, P Chintagunta. 2017. Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry. Marketing Science 36(1), 21-42.

E Honka. Quantifying Search and Switching Costs in the US Auto Insurance Industry. The RAND Journal of Economics 45(4), 847-884.

P Manchanda, E Honka. 2005. The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review. Yale J. Health Pol'y L. & Ethics 5(2), 785-822.