Areas of Expertise
- Data Analytics
- Marketing Management
- Predictive Modeling
Assistant Professor of Marketing Elisabeth Honka joined the UCLA Anderson faculty in 2015 after spending four years as an assistant professor at the University of Texas in Dallas’ Jindal School of Management. Her research interests include consumer search and, more generally, empirical industrial organization across a variety of sectors, including financial services such as auto insurance and retail banking.
Honka’s research interests date back to her time as a Ph.D. student at the University of Chicago Booth School of Business, where she earned her doctorate in 2010. “The empirical IO class during my second year sparked my interest in consumer search. I had just purchased my first car, and had done price quoting for insurance,” she says. “Going through the process of obtaining price quotes for auto insurance showed me that the auto insurance industry would be an excellent context to study consumer search and led to a paper I wrote during my second year. From there, my interest increased and I wrote my dissertation on that subject.”
In the classroom, Honka will initially teach pricing for UCLA Anderson’s full-time MBA program.
Ph.D. Marketing, 2004 – 2010, University of Chicago Booth School of Business
MBA, 2004 – 2010, University of Chicago Booth School of Business
Lic. oec., Economics, 1999 – 2004, University of St. Gallen (Switzerland)
Elisabeth Honka, Ali Hortacsu, Maria Ana Vitorino. August 2016. Advertising, Consumer Awareness, and Choice: Evidence from the U.S. Banking Industry. Accepted at RAND Journal of Economics.
E Honka, P Chintagunta. Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry. Forthcoming at Marketing Science.
E Honka. Quantifying Search and Switching Costs in the US Auto Insurance Industry. The RAND Journal of Economics 45 (4), 847-884
P Manchanda, E Honka. The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review. Yale J. Health Pol'y L. & Ethics 5, 785
M Ameri, E Honka, Y Xie. September 2016. Word-of-Mouth, Observational Learning, and Product Adoption: Evidence from an Anime Platform.