Providing Thought Leadership in the Classroom and Workplace
The mainstay of UCLA Anderson's high-quality management education programs is its esteemed faculty from around the world. Each year, UCLA Anderson faculty members publish papers in leading scholarly journals, receive recognition for research excellence, provide leadership in and beyond UCLA, and serve as inspirational teachers and mentors.
"The best way to understand the principles of persuasion is to see them being applied and to practice using them."
Associate Professor of Management and Organizations and Area Chair Author of the New York Times best-seller Yes! 50 Scientifically Proven Ways to Be Persuasive, which has been translated in more than 25 languages