In 2016, 30% of UCLA Anderson students were hired into marketing roles in traditional consumer product goods brand management, product marketing, product management in technology, retail marketing, entertainment marketing and more. Parker has helped students land a median salary of $110,400, with 56% landing signing bonuses and 46% gaining stock and equity options.
Where You Want to Be
The following are some of the organizations hiring UCLA Anderson MBA students in marketing roles (both full-time employment and summer internships):
The specific marketing functions UCLA Anderson MBA students enter include:
Students interested in marketing need a strong academic foundation in core marketing concepts, including understanding product management, pricing (such as P&L management), distribution models and marketing communication principles. Courses provide an understanding of the consumer and training in marketing fundamentals, quantitative research and financial modeling.
"I come from S&O consulting and wanted to transition into the marketing field, specifically with a CPG company. The Anderson Career Teams helped me gain a deeper understanding of the marketing field and offered tons of practice interviews. They helped me feel comfortable and, ultimately, helped me land multiple offers within the industry."
Nic Mohadjer (’18)
Mattel - Hot Wheels Marketing
Applied Management Research (AMR) Sample Projects
Evaluated the introduction of two major brands into e-tailing and digital shopping channels for a large CPG corporation in the food industry
Developed a go-to-market plan for a new online product offering in the hotel industry
Analyzed a leading casual dining restaurant’s market position by conducting a customer perception analysis study and competitor research, driving a strategy to strengthen market position and sales
Created a new market entry plan of a home delivery opportunity for a top U.S. quick service restaurant