UCLA Anderson Blog

UCLA Anderson Blog

  • Drawing by Isabella Farrell By Carolyn Gray Anderson By 2029, every member of the Baby Boom cohort — those born between 1946 and 1964 — will have turned 65. Boomers make up 35 percent of the U.S. population, and 45 percent of them are already past 50. UCLA Ziman Center...
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    Thu, 26 Feb 2015
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  • By Bijan White How do we derive meaning from the mundane world in which we live? Hal Hershfield, assistant professor of marketing at Anderson, attempts to decipher the complex mechanism of the mind. In research published in the Journal of Personality and Social Psychology, Hershfield and his colleagues tested whether...
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    Mon, 23 Feb 2015
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  • Under the festive theme of Venice Carnival, the student-run Challenge for Charity’s annual C4C Casino Night raised more than $20,000 for its selected charities, Special Olympics, Junior Achievement and Project ECHO. It’s a record for C4C’s biggest social event of the year, which raised $9,000 last year and clearly exceeded...
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    Fri, 20 Feb 2015