The Morrison Family Center for Marketing Studies and Data Analytics sponsors a variety of activities that influence our students, faculty, industry connections and alumni.
In today’s world, checking store inventory online, virtual dressing rooms, and same-day delivery are becoming the norm — and often expected. Consumers demand the most convenient experience, which often melds the digital and physical shopping worlds.
How did he know that? Read the second edition of his book Empirical Generalizations of Marketing Impact and learn how data driven insights result in more effective, targeted marketing practices.Watch Video
Guy Kawasaki (’79), former Apple evangelist and now Canva CEO, schools us in social media, marketing, entrepreneurship and his new book The Art of the Start 2.0Watch Video
Tontines: The Social Security of the 21st century or a morbid way to get rich? Suzanne Shu weighs in on their shady past and promising future.Read more
How Susan Wojcicki made YouTube a family-friendly workplace.Read more
From The Simpsons to Taco Bell's Fourth Meal, Perdue has learned what men want.Read more
From UCLA to the highway, Jim Farley ('90) is Ford's bet for winning over Europe.Read more