Anand V. Bodapati

Profile photo of Anand V. Bodapati

Associate Professor of Marketing




Anand V. Bodapati is has been an associate professor of marketing at UCLA Anderson since 2000. Prior to joining UCLA, he was a faculty member at the Kellogg School of Management at Northwestern University. His research interests are in the areas of consumer decision making and psychology and in assessing customer responsiveness to marketing. He applies his research in various contexts: advertising, retailing, direct-marketing, e-commerce and social marketing for health and public policy.

Bodapati's papers have appeared in the Journal of Marketing Research, Journal of Business and Economics Statistics, Marketing Letters and the Journal of Interactive Marketing. He was awarded the American Marketing Association's Paul Green Award twice. He is a recipient also of the American Marketing Association's Lehmann Award and a finalist for the O'Dell Award for his work on recommendation systems. Bodapati was a founding member of the editorial board of the Direct Marketing Association's Journal of Interactive Marketing and serves on the editorial board of Marketing Science.

He teaches UCLA Anderson's MBA course Customer Insights and Market Research, which draws on ideas from consumer psychology, survey research methodology, experimental design and statistics to present a managerially oriented view toward enhanced customer insights. Bodapati also teaches a second-year MBA course called One-to-One Marketing, making UCLA one of very few business schools in the U.S. to offer a course on CRM strategy. He teaches in various executive education programs, including UCLA's medical marketing program, and he serves as director of the UCLA Anderson Behavioral Research Lab. Bodapati has also developed products for marketing technology companies such as Convertro.



Ph.D. Business, 1999, Stanford University

M.S. Statistics, 1996, Stanford University

S.B. Mathematics and Computer Science, 1993, Massachusetts Institute of Technology

S.B. Management Science and Cognitive Psychology, 1993, Massachusetts Institute of Technology


Published Papers

Michael Trusov, Anand V. Bodapati and Randolph E. Bucklin. (August 2010). Determining Influential Users In Internet Social Networks. Journal of Marketing Research, Winner of the Paul Green "Best Paper" Award for 2011, Winner of the O'Dell Award for 2015.

Prasad Naik, Michel Wedel, Lynd Bacon, Anand Bodapati and others. (December 2008). Challenges and opportunities in high-dimensional choice data analyses. Marketing Letters.

Anand V. Bodapati. (February 2008). Recommendation Systems with Purchase Data. Journal of Marketing Research, Winner of the Paul Green "Best Paper" Award for 2009.

Michael Trusov, Anand V. Bodapati and Lee Cooper. (Summer/Autumn 2006). Retailer Promotion Planning: Improving Forecast Accuracy and Interpretability. Journal of Interactive Marketing.

Anand V. Bodapati, Wagner Kamakura, Carl Mela and others. (December 2005). Choice Models and Customer Relationship Management. Marketing Letters, 16, 3/4, 271-291.

Anand V. Bodapati, and Sachin Gupta. (October 2005). Purchase Frequency Bias in Random Coefficients Brand Choice Models. Journal of Business and Economics Statistics.

Anand V. Bodapati, and Aimee Drolet. (August 2005). A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information. Journal of Marketing Research, Finalist for the Paul Green "Best Paper" Award for 2006.

Anand V. Bodapati, and Sachin Gupta. (August 2004). The Recoverability of Segmentation Structure from Store-level Aggregate Data. Journal of Marketing Research.

Anand V. Bodapati, and Sachin Gupta. (February 2004). A Direct Approach to Predicting Discretized Response in Target Marketing. Journal of Marketing Research.



Anand Bodapati on the benefits
of ashwagandha