Copies of recent papers may be downloaded by following the links provided below.  My public page on the UCLA Anderson web site gives some more information about me.

Forthcoming and Recently Published Papers

"Determining Influential Users In Internet Social Networks," Journal of Marketing Research, August 2010. Winner of the American Marketing Association's Paul Green "Best Paper" Award for 2011. (With Michael Trusov and Randolph Bucklin.)

"Challenges and opportunities in high-dimensional choice data analyses," Marketing Letters, December 2008. (With Prasad Naik, Michel Wedel and others.)

"Recommendation Systems with Purchase Data," Journal of Marketing Research,  February 2008, Winner of the American Marketing Association's Paul Green "Best Paper" Award for 2009. The technical appendix to this paper is available here: Recommendations Systems Technical  Appendix

"Retailer Promotion Planning: Improving Forecast Accuracy and Interpretability," Journal of Interactive Marketing, Summer/Autumn 2006. (With M. Trusov & Lee Cooper).

"Choice Models and Customer Relationship Management," Marketing Letters,  December 2005. (With Wagner Kamakura, Carl Mela and others.)

"Purchase Frequency Bias in Random Coefficients Brand Choice Models," Journal of Business and Economics Statistics, 23, 4, 473-484, October 2005. (With Sachin Gupta.)

"A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information," lead article in Journal of Marketing Research,  August 2005. Finalist for the American Marketing Association's Paul Green "Best Paper" Award for 2006 (With Aimee Drolet.)

"The Recoverability of Segmentation Structure from Store-level Aggregate Data," Journal of Marketing Research,  August 2004. (With Sachin Gupta.)

"A Direct Approach to Predicting Discretized Response in Target Marketing," Journal of Marketing Research, 41, 1, 73-85, February 2004. (With Sachin Gupta.)