Areas of Expertise
- Decision-Making Satisfaction
- Time and Money
Cassie Mogilner Holmes is an associate professor of marketing at UCLA’s Anderson School of Management. She studies happiness, highlighting the role of time. Her research examines such questions as how focusing on time (rather than money) increases happiness, how the meaning of happiness changes over the course of one’s lifetime, how giving time to others can alleviate the stress of being time constrained, and how much happiness people enjoy from spending their time on extraordinary and ordinary experiences. Across these inquiries, her findings highlight the high level of happiness that stems from personally connecting with people and with the present moment.
Holmes’ research articles have been published in the top-tier academic journals: Psychological Science, Journal of Consumer Research, and Social Psychology and Personality Science. Popular accounts of her work have been featured on NPR and have appeared in such publications as The Economist, the New York Times, the Wall Street Journal, the Financial Times, Scientific American and the Boston Globe. Her work on giving time was featured among the "32 Innovations that Will Change Your Tomorrow" in the New York Times Magazine, and she received the Early Career Award from both the Association of Consumer Research and from the Society of Consumer Psychology for her distinguished scholarly contributions to the field of consumer research.
Prior to joining Anderson, Holmes was a tenured professor at the Wharton School at the University of Pennsylvania, where she was an award winning teacher of Strategic Brand Management. She earned her Ph.D. in marketing from Stanford and her B.A. from Columbia as a psychology major.
Ph.D. Stanford Graduate School of Business (2004-2009)
Columbia University, B.A., Cum Laude, Psychology (2002)
Cindy Chan, Cassie Mogilner (2016). Experiential Gifts Foster Stronger Social Relationships than Material Gifts. Journal of Consumer Research.
Cassie Mogilner and Michael Norton (2016). Want to Feel Less Time-Starved? The Wall Street Journal
Hal E. Hershfield, Cassie Mogilner (2016). More Time or Money? Your Choice. The New York Times.
Hal E. Hershfield, Cassie Mogilner, Uri Barnea (2016). People Who Choose Time Over Money Are Happier Social Psychological and Personality Science
Jordan Etkin, Cassie Mogilner (2016). Does Variety among Activities Increase Happiness? Journal of Consumer Research
Cassie Mogilner, Michael Norton. (2016). Time, Money, and Happiness. Current Opinion in Psychology
Amit Bhattacharjee, Cassie Mogilner. (2014). Happiness from Ordinary and Extraordinary Experiences. Journal of Consumer Research.
Francesca Gino, Cassie Mogilner. (2013). Time, Money, and Morality. Psychological Science.
Cassie Mogilner, Zoe Chance, Michael Norton. (2012). Giving Time Gives You Time. Psychological Science, 23, 1233 - 1238.
Cassie Mogilner, Baba Shiv, Sheena Iyengar. (2012). Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment. Journal of Consumer Research.
Cassie Mogilner, Jennifer Aaker, Sep Kamvar. (2012). How Happiness Affects Choice. Journal of Consumer Research.
Cassie Mogilner, Sep Kamvar, Jennifer Aaker. (2011). The Shifting Meaning of Happiness. Social Psychological and Personality Science.
Jennifer Aaker, Melanie Rudd, Cassie Mogilner. (2011). If Money Does Not Make You Happy, Consider Time. Journal of Consumer Psychology.
Cassie Mogilner. (2010). The Pursuit of Happiness: Time, Money, and Social Connection. Psychological Science.
Jennifer Aaker, Kathleen Vohs, Cassie Mogilner. (2010). Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter. Journal of Consumer Research.
Cassie Mogilner, Jennifer Aaker. (2009). The Time vs. Money Effect: Shifting Product Attitudes and Decisions through Personal Connection. Journal of Consumer Research.
Cassie Mogilner, Tamar Rudnick, Sheena Iyengar. (2008). The Mere Categorization Effect: How the Presense of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction. Journal of Consumer Research.
Cassie Mogilner, Jennifer Aaker, Ginger Pennington. (2008). Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention. Journal of Consumer Research.
Get To The Heart of Gift Giving Podcast: KGO810 12/09/16.
UCLA marketing prof probes what will make you happier. UCLA Newsroom. 12/09/16.
Should you want more money or more time? Chicago Tribune 09/26/2016.
Why time-starved people are happier The Washington Post. 06/09/2016.
What do you buy for an anniversary? Marketplace NPR. 07/02/2015.
10 ways to get happy. CNN. 03/20/2015.
When Multitasking Makes You Happy and When It Doesn't. Harvard Business Review. 02/26/2015.
Even for the Person Who Has Everything, Gifts Matter. New York Times. 12/19/2014.
What makes us truly happy? Radio Times, WHYY, NPR. 12/10/2014.
Why Time--Not Money--Is the Key to Happiness. Knowledge@Wharton. 11/12/2014.
How Consumers' Moods Drive Decisions. The Atlantic. 10/02/2014.
"Longmire" lost out because of its older viewers. Marketplace, NPR. 09/12/2014.
For Some, 'Tis a Gift to Be Simple. New York Times. 08/29/2014.
What brings people to cities with unhappy residents? NPR Marketplace. 07/14/2014.
The Meaning of Happiness Changes Over Your Lifetime. Huffington Post. 06/18/2014.
How happiness changes over time. Fox News. 02/21/2014.
Ordinary or extraordinary experiences, what makes you happiest? NPR KPCC. 02/20/2014.
Study reveals surprising link between age and happiness. Huffington Post. 02/12/2014.
Ordinary Experiences Make Us Happier as We Get Older. The Atlantic. 02/12/2014.
What Makes Older People Happy. New York Times. 02/11/2014.
How Thinking About Time Can Make You a Better Person. The Atlantic. 12/13/2013.
Don't Be a Lousy Gift-Giver. Wall Street Journal. 11/29/2013.
Time is Not Money. The Economist. 10/05/2013.
How Happiness Changes With Age. The Atlantic. 05/28/2013.
4 Steps to Become a Happier Entrepreneur. Forbes. 02/13/2013.
Analysis Paralysis. New York Times Magazine. 12/16/2012.
The Science Behind Gifting. Wall Street Journal. 12/03/2012.
How to Make Time Expand. Boston Globe 09/10/2012
You'll Feel Less Rushed If You Give Time Away. Harvard Business Review. 09/01/2012.
Make Time for Yourself by Giving Time to Others. The Guardian. 08/11/2012.
Not All Happiness Is the Same. Huffington Post. 07/23/2012.
Something for the Weekend. FInancial Times. 07/06/2012.
32 Innovations That Will Change Your Tomorrow. New York Times. 06/01/2012.
Giving Time Can Give You Time. WBUR, Boston's NPR station. 04/23/2012.
If We Feel Too Busy. Scientific American. 04/22/2012.
Getting It All Done. Boston Globe. 04/01/2012.
Real Good for Free: The Paradox of Leisure Time. Huffington Post. 03/26/2012.
Scientifically Proven Ways to Be Happier. CBS Money Watch. 02/03/2012.
Are We Happy Yet? Depends on How We Define It. Wall Street Journal. 12/14/2011.
Trading on Happiness. The Times of India. 12/11/2011.
If Money Doesn't Make You Happy, Consider Time. Forbes India. 07/11/2011.
Love Your Weekends Again. ABC News. 05/09/2011.
Why We Strive for Money Over Time--and Why It's a Mistake. TIME Magazine. 10/11/2010.
Thinking about Time or Money Impacts How We Spend Our Days. Scientific American. 10/09/2010.
Buying Time: The Pursuit of Happiness. The Huffington Post. 09/15/2010.
Strawberry Shortcake's Trendy New Look. NPR Marketplace. 09/02/2010.
The Pursuit of Happiness: Buying Time. Association for Psychological Science. 08/25/2010.
Seu consumidor quer tempo ou dinheiro? Exame. 07/19/2010.
Something for the Weekend. Financial Times. 02/05/2010.
Marketing Lessons from the Lemonade Stand. Inc. 04/09/2009.
Does Happiness Have a Price Tag? CBS MoneyWatch.com. 04/01/2009.
Why to Tie Marketing to Time, Not Money. The Wall Street Journal. 03/24/2009.
The Way the Brain Buys. The Economist. 12/18/2008.
Can't Decide? Look for the Label. New York Times. 07/28/2008.
Categories Help Us Make Happier Choices. Science Daily. 07/17/2008.
Care to Know the Motivation Behind that Gift, Love? The Washington Post. 02/11/2008.