Curriculum

From pioneering the nation's first field-study program nearly 50 years ago — the Applied Management Research Program — to establishing our Center for Management of Enterprise in Media, Entertainment & Sports, we continually strive to live our forward-thinking motto. Our students develop the character combination 21st century organizations need and seek today — people who are open, collaborative and generous and help each other flourish. They look for bold thinkers who are unafraid to chart new pathways and effect change.

Academics

Explore Your Passion Through Electives

Craft your curriculum to explore new ideas and experiences or zero in with laser-focus on an industry. You might even decide to complete the required combination to receive an industry specialization certificate. You choose.

Flexible Foundation

Our forward-facing, flexible scheduling sets you on the path to immediate success. Design your core curriculum course schedule to meet your individual career goals and prepare yourself for recruiting season as early as the first quarter.


 

Google Academic Marketing Partnership

UCLA Anderson recently partnered with Google to develop a new course called “Digital Marketing Strategy.” Launching this fall, the course will provide students a broad overview of Google’s approach to marketing focused on four key areas: insights, measurement, storytelling and brand.

Practical Learning

Move beyond the theoretical and employ classroom lessons to solve real-world problems. From case competitions to our industry-shaping research centers, you’ll have myriad opportunities to apply your evolving knowledge base. Then, practice what you’re learning while networking with industry veterans and our robust alumni network.



Industry and Research Centers

economics
Entertainment
Our six academic centers link students with industry, support cutting-edge research and help develop new courses, extracurricular activities and many of our conferences.
finance
entrepreneurship
global business
real estate