Curriculum

From pioneering the nation's first field-study program nearly 50 years ago — the Applied Management Research Program — to our Center for Management of Enterprise in Media, Entertainment & Sports, we continually strive to live our forward-thinking motto. Our students develop the character combination 21st century organizations need and seek today — people who are open, collaborative and generous and help each other flourish. They look for bold thinkers who are unafraid to chart new pathways and affect change.

Academics

Explore your Passion Through Electives

Craft your curriculum to explore new ideas and experiences or zero in with laser-focus on an industry. You might even decide to complete the required combination to receive an industry specialization certificate. You choose.

Flexible Foundation

Our forward-facing, flexible scheduling sets you on the path to immediate success. Design your core curriculum course schedule to meet your individual career goals and prepare yourself for recruiting season right from the first quarter.


 

Google Academic Marketing Partnership

Recently, UCLA Anderson has partnered with Google to develop a new course called “Digital Marketing Strategy” Launching this fall, the course will provide students with a broad overview of Google’s approach to marking focused on four key areas; insights; measurement; storytelling; and brand.

Practical Learning

Move beyond the theoretical and employ classroom lessons to solve real-world problems. From case competitions to our industry-shaping research centers, you’ll have myriad opportunities to apply your evolving knowledge base. Then, practice what you’re learning networking with industry veterans and our robust alumin network.



Industry and Research Centers

economics
Entertainment
Our six academic centers link students with industry and support cutting-edge research, the development of new courses, extracurricular activities and many of our conferences.
finance
entrepreneurship
global business
real estate