Fellows

Current Fellows

 
Professor Marc Fischer, Director of the Chair

Marc Fischer has been director of the Chair for Marketing and Market Research at the University of Cologne since 2011. He is also an affiliated senior faculty member at the marketing discipline group of UTS Business School, Sydney. His expertise includes the measurement and management of marketing performance, brand management and the optimization of marketing mix.

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Professor Thomas Otter

Thomas Otter is professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. His research has been widely published. He is co-editor of Quantitative Marketing and Economics and a member of the editorial review boards of der markt, International Journal of Research in Marketing, Marketing Science and Transfer - Werbeforschung & Praxis.

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Professor Thomas Gilovich

Thomas Gilovich is Professor of Psychology at Cornell University. His research interests include: Everyday judgment and decision making; Critical thinking and belief; Egocentrism; Optimism, pessimism, satisfaction, and regret; Behavioral economics; and Experiential and Material Consumption.

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Professor Eesha Sharma

Eesha Sharma is Assistant Professor of Business Administration at the Tuck School of Business. Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it.

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Student Fellows

 
Charlene Chu

Place of Origin
Ann Arbor, MI

Education
M.A., East Asian Studies, 2008, University of California, Los Angeles
B.A., Economics, 2005, University of California, Berkeley

Primary Research Interests
Consumer Behavior, Judgment and Decision Making, Intertemporal Choice

Additional Information
Industry Experience
2008-2011: Senior Research Manager, Lieberman Research Worldwide
2005-2006: Staff Writer, ETTV News

Entered program in 2011.

Additional Information
Industry Experience
2008-2011: Senior Research Manager, Lieberman Research Worldwide
2005-2006: Staff Writer, ETTV News

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Li Jiang

Place of Origin
Beijing, PR China

Education
M.S., 2010, University of Pennsylvania
B.S., 2007, Beijing Normal University

Website
http://lijianucla.weebly.com

Entered program in 2010.

 
Elicia John

Place of Origin
Washington D.C.

Education
BS in Biological Resources Engineering, University of Maryland
Masters in Public Policy, Harvard University

Entered program in 2014.

 
Keunwoo Kim

Place of Origin
Seoul, S. Korea

Education
M.S., 2011, Statistics, University of Chicago
B.S., 2009 Statistics, Mathematics, and Economics, Seoul National University, S. Korea

Entered program in 2011.

 
Jonathan Lim

Place of Origin
Anaheim, California

Education
B.A., Business Administration, University of California, Irvine
B.A., Psychology, University of California, Irvine

Primary Research Interests
Attribution, Language

Entered program in 2013.

 
Kalyan Rallabandi

Place of Origin
Ambajipeta, India

Education
B.E., Computer Science & Information Technology, Jawaharlal Nehru Technological University, India
MBA, Marketing & Finance, Indian Institute of Management, India
M.A., Economics, University of Texas at Austin

Entered program in 2015.

 
Marissa Sharif

Place of Origin
Fontana, California

Education
B.S., Psychobiology, 2012, University of California, Los Angeles

Entered program in 2012.

 
Mirei Takashima

Place of Origin
Tokyo, Japan

Education
MBA, 2011, UCLA Anderson School of Management, Los Angeles, California
B.A., 2004, Psychology, Cornell University, New York

Entered program in 2011.

 
Wayne Taylor

Place of Origin
Syracuse, New York

Education
B.S., Hotel Administration, 2009, Cornell University

Entered program in 2012.

 
Daniel Yavorsky

Place of Origin
Portland, Oregon

Education
B.A., Economics, Claremont McKenna College, Claremont, California
MBA, University of California, Los Angeles, California

Entered program in 2012.

 

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