Event Details

Event Details | Alumni Network | UCLA Anderson School of Management

WEBINAR: Secrets to Launching a Successful Startup
Thursday, June 2, 2016
1:00 PM - 2:00 PM

Ticket TypeRegularRegistration

Spaces Available: 13 - See Who’s Coming
Contact: Alumni Career Services (310) 825-4325

About Webinar

Creating a successful LA-based startup can be the opportunity of lifetime -- full of excitement and upside potential – and it can also be daunting challenge, full of boot-strapping, significant risk and great uncertainty.

Kelsey Doorey (’13) founded her company Vow To Be Chic, a company renting designer bridesmaid dresses, after winning the UCLA Anderson’s Knapp Competition in her second year of B-School. In less than 3 years, Vow To Be Chic has experienced rapid growth in her target market, with Kelsey and Vow being featured on TV shows including ABC’s Good Morning America, ABC News and the Fox Business Channel, as well as being featured in publications including Forbes, USA Today, ELLE, Cosmopolitan, Martha Stewart Weddings, InStyle, WWD, and fashion blogs Refinery29, WhoWhatWear and Style Me Pretty.

In this webinar, Kelsey will share her secrets to success – how to create a successful business model, how to secure investors and grow quickly -- while minimizing risks, becoming profitable and highly successful in a competitive marketplace.

About Kelsey Doorey '13

Kelsey Doorey Kelsey Doorey is the Founder and CEO of Vow To Be Chic, the first and only company to rent designer bridesmaid dresses. Kelsey has an MBA from UCLA Anderson and a BA from Columbia University. Prior to Vow, Kelsey worked as a management consultant for four years before following her passion to the retail industry. In retail, Kelsey has worked at RentTheRunway, Bloomingdale's, Michael Kors, and BCBGMaxAzria.

Vow To Be Chic is the first and only company to rent designer bridesmaid dresses, introducing cost savings and convenience to the bridesmaid experience. The US wedding market is $119 Billion annually with $2.6 billion spent on bridesmaid dresses each year, 84% of which are only worn once. Men have been renting tuxes for decades but women haven’t had a similar option, until now. Vow To Be Chic introduces an affordable, convenient, and stylish alternative to the status quo, offering dresses from $50 that retail for an average of $300. By offering designer bridesmaid dress rentals online, Vow To Be Chic is a disruptive concept in the bridal industry, bringing an age-old tradition into the 21st century.

Vow has created the market-leading solution by leveraging exclusive deals with top designers at affordable prices. With 10x Y-o-Y growth, a 91 NPS score, and accelerating virality, Vow is quickly disrupting this multi-billion dollar industry.

Being a bridesmaid is an expensive honor. We’re here to help. (www.vowtobechic.com)