Creating and Managing Disruption in Retail
Moderator: Andres Terech, Adjunct Associate Professor of Marketing
Chris Bonner '98, SVP Distribution, Logistics and Trade, Lululemon Athletica
Kelsey Doorey ’13, Founder & CEO, Vow to Be Chic
The Green Bundle: Pairing the Market with the Planet
Magali Delmas, Professor of Management
We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a "green bundle" that combines environmentalism with other benefits, such as savings and status. With insights from sustainable business and behavioral economics, Professor Magali Delmas will share effective communication techniques for changing hearts and minds, nudging consumers in the right direction. Learn how to drive buyers from information to action, win over the convenient consumer and understand how companies can create the next tipping point in green consumption.
The Graying Organization: Navigating the Intergenerational Workplace
Bob McCann, Adjunct Professor of Management and Organizations
By 2020, 1 out of 4 workers are projected to be age 55 and older in the U.S. As we consider the changing nature of the workforce, there is no question that the role of older individuals—both as productive agents in the workplace and as consumers of social benefits—will be at the forefront of discussion in many quarters across the world. Professor Bob McCann will explore how an aging workforce and age discrimination are shaping age culture corporate strategy and workplace initiatives. He will also share approaches to communication and interaction in the intergenerational workplace.