We invite your submissions to the 8th Theory and Practice of Marketing (TPM) Conference at UCLA Anderson. Previous TPM Conferences were hosted by the Darden School of Business, Columbia Business School, Harvard Business School, London Business School, Kellogg School of Management, J. Mack Robinson College of Business, and Texas A & M University.
The TPM Conference believes a big part of the marketing academia is too far removed from addressing substantive problems, focusing on narrower methodological issues and esoteric phenomena disconnected with real world application. This lack of focus threatens to make our field irrelevant and undermines the legitimacy of research at business schools.
The TPM Conference addresses this issue by showcasing research that focuses on substantive business problems supported by a sound methodology. The emphasis of research should be on relevance and impact with broad managerial implications.
Submission Guidelines:
We encourage you to submit your most impactful research for presentation at the TPM Conference. Submissions should be no more than 10 PowerPoint slides and must include the following:
- Audience and Motivation: What is your research motivation? Whose problem are you solving? In the first one to two slides, clearly establish the research motivation and identify a target audience and the issue they’re grappling with.
- Results: In the next one to two slies, describe the principle finds in words.
- Method: In the next three to five slides, briefly describe your methods, specific numerical results, and limitations/generalizability.
- Linking Theory to Practice: On the last slide, clearly describe how your research links marketing theory to practice.
Remember that the audience is not purely academic, so your slides and presentation need to be easily understood by both scholars and managers.
A committee of experts will select the submissions to be presented at the conference. Judging from previous years’ conferences, selection is highly competitive.
SUBMISSION DEADLINE: MARCH 1, 2018
Please email your slides to: TPM@anderson.ucla.edu
Instructions for Submitting 2018 TPM Conference Papers to JMR
The deadline for submission of conference papers to JMR for consideration in the special TPM section is October 1, 2018. Authros should submit their manuscripts through the regular JMR portal (do not send them to the TPM committee) and answer "yes" and write "TPM" for the question regarding whether the paper is for a special issue. JMR will provide special instructions to AE's and reviewers for consideration of the conference papers. A select group of AE's will handle the papers, drawn from members of the TPM committee, TPM conference chairs, practice prize winners, and other practice-oriented senior scholars. Manuscripts invited for revision will need to adhere to submission deadlines in a tight revision schedule (i.e. 6 months instead of 1 year).
For any inquiries regarding the TPM Conference, please email Riana Hull, TPM@anderson.ucla.edu
