The Center for Management of Enterprise in Media, Entertainment & Sports provides students with the world class academic resources and network that are essential to manage and thrive in increasingly complex industries.

World-Class Academics


UCLA Anderson is the first top tier MBA program to offer an Entertainment Management Specialization. Our curriculum is designed to blend theory and practical application. Our world class faculty + leading industry executives provide student’s a broad understanding of the strategy and operating principles that drive the individual sectors of the media, entertainment & sports industries.

Entertainment Marketing co-taught by Professor Sanjay Sood and Arthur Cohen, former CMO of Paramount Pictures

Entertainment Marketing

Co-taught by Professor Sanjay Sood and Arthur Cohen, former President, Worldwide Marketing, Paramount Motion Pictures Group.

There's No Business Without Digital taught by Peter Guber, Chairman and CEO of Mandalay Entertainment

There's No Business Without Digital

Course taught by Peter Guber, Chairman & CEO of Mandalay Entertainment.

Powerhouse Alumni


Susan Wojcicki ('98)
CEO, YouTube
UCLA Anderson School of Management Board of Visitors

Susan Wojcicki, UCLA Anderson alumni, class of 1998

Ynon Kreiz ('93)
CEO, Mattel

Ynon Kreiz, CEO Maker Studios, UCLA Alumni, class of 1993

Future Industry Leaders

Alessandra Donadelli ('14)

Full-time Position:
Fox Broadcasting, Corporate Development for Fox International Channels

Danielle McIntosh ('14)

Full-time Position:
Comcast/NBC Universal, Rotational Leadership Program Associate

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