The EVOLVE Conference was held on

Friday, February 23, 2018

9:00 a.m. – 6:00 p.m.

UCLA Anderson School of Management

110 Westwood Plaza

Los Angeles, CA 90095

The retail industry is changing more rapidly than ever before. The increasing pressures to adapt and compete in retail is complicated by ever-expanding consumer demands. Focusing on “The Future of Retail,” the 2018 Evolve Conference will unite industry professionals, disruptors, and entrepreneurs for a day-long exploration of the challenges that face the retail industry today.


Keynote Speakers


Craig Brommers

Chief Marketing Officer of Gap, Inc.

Leon Zekaria

Chief Executive Officer of Windsor Fashions


Panel Speakers


Babis Makrynikolas

Senior Product Manager
Amazon Web Services of EC2 Pricing

Read More

Bentley Coplin

Director of Community Impact and Culture
Giving Keys

Read More

Colleen Monroe

Founder & Designer
Untucked Workwear

Read More

Mark Geller

COO & Co-Founder
Happy Returns

Read More

Leslie J. Mayer

Executive Director of Retail Services
Cushman Wakefield

Read More

Scott Kend

Vice President
Balboa Retail Partners

Read More

AJ Ezzour

Serial Entrepreneur

Read More

Alison Wallace

Vice President of Licensing
Hot Topic, Inc.

Read More

Anndrea Nelson

Chief Creative Officer
AllOfUs Cosmetics

Read More

Anna Schork

Marketing Manager
Kate Somerville Skincare

Read More

Christina Zilber

Founder & Creative Director
Jouer Cosmetics

Read More

Elizabeth Mullan

Marketing Manager
Smashbox Cosmetics

Read More

Jane Fisher

Co-founder, Co-CEO
Supply Chain, Manufacturing, Operations

Read More

Leslie Emmons Burthey

VP of Marketing

Read More

Stephanie Cocumelli

Strategic DTC growth

Read More

Tsega Dinka

Dollar Shave Club

Read More

Jonathan Um

COO & Co-Founder

Read More

Lizzie Francis

Founding Partner
Brilliant Ventures

Read More

Mia Saini

Co-Founder & CEO
Oars + Alps

Read More

Matt Moyer

General Manager
James Perse Enterprises Inc.

Read More

Lawrence P. Casey

President and Chief Operating Officer
Donahue Schriber

Read More

Joohi Piechota


Read More



9:00 a.m. Breakfast and Registration
10:00 a.m. Welcome and Kickoff (Korn Hall)
10:30 a.m. Keynote Address (Korn Hall)
Craig Brommers (’02), Senior Vice President and Chief Marketing Officer, Gap, Inc.
11:45 a.m. Breakout Panels*
  • RETAIL START-UPS: Despite facing the challenges of finding investors and marketplace crowding, start-ups are beginning to thrive and are still impacting the business. This is how. Featuring speakers from Hollar, Brilliant Ventures, Harper Wilde and Oars + Alps.
  • SUSTAINABILITY AND PURPOSE IN RETAIL: Our speakers will share innovations in sustainability, their purpose-driven missions and the future of this faction of retail. Featuring speakers from Fashion4Freedom, The Giving Keys, Untucked Workwear and TOMS.
  • EVOLUTION OF BRICK + MORTAR: Learn more about current retail trends, including the shift to “experiential retail” and its impact on commercial real estate development, and opportunities for real estate investors going forward. Featuring speakers from Balboa Retail Partners, Donahue Schriber and Cushman & Wakefield.
12:45 p.m. Lunch
2:00 p.m. Breakout Panels*
  • DIGITAL AND TECH TRENDS IN RETAIL: Discover the latest innovations that are changing the retail industry. Featuring speakers from Amazon, Happy Returns, AllOfUS Cosmetics and Dollar Shave Club.
  • DISRUPTING THE BEAUTY INDUSTRY: Explore the impact of social media and in-store tech on this revolutionary arena of the industry. Featuring speakers from AllOfUs Cosmetics, Jouer Cosmetics, Smashbox and Kate Somerville.
  • MARKETING TO THE CHANGING CONSUMER: Industry professionals will discuss connecting with the changing consumer. Featuring speakers from Wayfair, Hot Topic, James Perse and Good American.
3:15 p.m. Keynote Address (Korn Hall)
Leon Zekaria (’97), Chief Executive Officer, Windsor Fashions
4:15 p.m. Closing Remarks (Korn Hall)
4:30 p.m. Networking Reception

*Subject to change

The dress code is business casual.


Keynote speakers and six interactive panel discussions will explore and address:

  • Marketing to the Changing Consumer: Industry professionals will discuss the changing role of marketing.
  • Digital & Tech Trends in Retail: Discover the latest innovations that are changing the retail industry.
  • Sustainability and Purpose in Retail: Speakers will share innovations in sustainability, and the future of this faction of retail.
  • Evolution of Brick & Mortar: Learn more about the creative ways brands with physical real estate engage with consumers.
  • Retail Startups: Despite facing challenges with investments and marketplace crowding, startups are beginning to thrive, startups are still impacting the business. This is how.
  • Disrupting the Beauty Industry: Explore the impact of social media and in-store tech on this revolutionary arena of the industry.

Five reasons to attend the Evolve Conference:
  1. Face time with fellow MBA students and industry professionals.
  2. Interactive panel discussions exploring the latest industry advancements.
  3. Powerful speakers including Craig Brommers, Chief Marketing Officer of Gap, Inc. and Leon Zekaria, Chief Executive Officer of Windsor Fashions.
  4. Make new business connections at the West Coast’s only MBA-driven retail conference.
  5. Industry titans and entrepreneurs will offer valuable lessons on keeping your business moving forward.