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FACULTY PROFILE Bill Cockrum Aims to Make the World a Better Place Professor Bill Cockrum is known to generations of Anderson students. His impact on the Anderson community is immeasurable—not only as a teacher and advisor—but also as a major donor and evangelist for Anderson. When he was a Wall Street finance executive, Bill was approached by Senior Associate Dean Al Osborne to teach a course on entrepreneurship in 1985. Recognizing a need for instructors to pair academic theory with industry experience, Bill stayed on to expand the Price Center for Entrepreneurship & Innovation and create more courses, including what would become the Student Investment Fund. Believing that everyone should find a place where they can give back and make a difference—Bill decided that UCLA is that place for him. To date, he has donated more than $10 million to UCLA Anderson and plans to leaves the school an estimated $30 million future gift. Read more. Watch a video on how Professor Bill plans to inspire students to improve the world.

ALUMNI NETWORK Worldwide Welcome Weeks Welcomes New Alumni and Dean In support of Anderson's annual Worldwide Welcome Weeks tradition, Anderson alumni worldwide gathered in October to welcome the class of 2019 alumni to their respective alumni chapters with happy hours and evenings with faculty. After making stops in eight cities, Dean Tony Bernardo completed his tour by participating in a live webinar taking questions from alumni in Asia, North America and South America. Dean Bernardo discusses opportunities for Anderson in a short video. Watch now.

LIFELONG LEARNING A New Alumni Program: Leading in a Technology Driven World Transformation is happening in four key areas in business: 1) product and service innovation 2) changing business models 3) increased competition and 4) new public policy requirements. No matter what industry or stage their organization is in, business leaders need to learn about the key leadership imperatives to help their organization thrive. Designed by Adjunct Professor Terry Kramer, exclusively for Anderson alumni, the new Leading in a Technology Driven World program offers a full day of in-classroom sessions, a case study assignment, targeted networking opportunities, plus complimentary access to the Innovate Tech Conference 2020. Register. ALUMNI NETWORK Anderson Alumni Connect at Industry Events Beyond discovering the latest industry trends, attending conferences enable people to develop meaningful connections and build community. While our alumni chapters put on events throughout the year, they are also leveraging existing conferences and tradeshows to create opportunities for Anderson alumni to connect. Earlier this month, the L.A. chapter hosted its 5th annual alumni event at Automobility LA while the SF Bay Area chapter hosted its first industry connect event corresponding with Dreamforce 2019. Next up is our Anderson@CES 2020 panel and happy hour event in Las Vegas on January 9, 2020. Register.

Anderson Review At Last, the Momentum Investing Puzzle Solved? Avanidhar Subrahmanyam The simplest explanation — "I can't believe you know something I don't" — may trump all the rest Read More

Americans Want to Help Poor People, but Only the Hard-Working Poor Ricardo Perez-Truglia   Does Paying People to Reduce Their Blood Pressure Work? Noah J. Goldstein, Craig R. Fox & Suzanne B. Shu   Motivating Workers with a Sacred Symbol: Promise and Peril Sherry Jueyu Wu Gain insights on a variety of topics from cutting-edge research by UCLA Anderson faculty in this month's Anderson Review.