June 07, 2017

UCLA Anderson Knapp Venture Competition Winner Looks to Revolutionize Orthodontics K-POP Foods wins People’s Choice Award; two-way ties for second and third place

LOS ANGELES (June 7, 2017) – More than 20 teams competed in the semifinal round of UCLA Anderson School of Management’s 36th annual Knapp Venture Competition, one of Southern California’s oldest student-run business plan competitions. The winner in the final round of competition, Mechanodontics, presented plans to introduce its invisible braces designed to substantially reduce treatment time, pain and trips to the orthodontist.

The five finalist teams presented their business plans on May 18, 2017, to a panel of judges consisting of entrepreneurs, venture capital investors and senior executives. Among the judges were three Anderson alumni: Jim McDermott (’97), managing partner of US Renewables Group; Prema Sampath (’07), Google product manager; and Sanjay Reddy (’97), digital media executive, advisor and investor. Other judges include entrepreneur and investor Spiros Bouas and Richard Spitz, managing director of Strong Force Intellectual Capital, both of whom, along with Reddy, are board members of UCLA Anderson’s Harold and Pauline Price Center for Entrepreneurship & Innovation.

In addition to evaluating each venture for quality, viability and chances of financial success, the judges grilled each team about their value proposition, competition, business models, pricing and plans to engage customers, supply chain partners, and more.

“The Knapp Venture Competition gives students a chance to apply classroom learning in the real world as they develop their own ventures,” said Al Osborne, senior associate dean of UCLA Anderson and faculty director of the Price Center. “The effort put forth by the students who organize and participate in this annual competition is truly impressive.”

This year’s Knapp Venture Competition winners are:

First Place – $15,000

  • Mechanodontics is revolutionizing orthodontics with invisible braces that substantially reduce pain, trips to the orthodontist and the time it takes for treatment.
    Team: Whitney Conroy (’18); Mehdi Roein-Peikar, UCLA Dentistry-Orthodontics Resident; James Wratten, founder and CEO, Mechanodontics

Second Place (tie) – $5,000

  • Officebites is a subscription snack box company helping people form healthier snacking habits in the workplace. The product is a box of proprietary snacks designed with the help of leading nutritionists and dieticians to conveniently provide the optimal macro-nutrient breakdown for sustained energy and nutrition through the workday.
    Team: Jesse Shapiro (’17); Evan Milnor (’17); Brian Leong (’17)
  • • BellaNove keeps expectant mothers looking stylish and feeling confident via a convenient and easy-to-use maternity wardrobe rental service. The high-quality wardrobe adapts with a woman’s pregnancy changes and lets her triple her style choices at half the cost of purchasing.
    Team: Jenny Leung (FEMBA ’17); Matthew Cox (FEMBA ’17); Kathy Tran (FEMBA ’17); Shweta Thakur (FEMBA ’17); Sadie Asare (M.D./MBA ’17); Pratik Gupta (FEMBA ’17)

Third Place (tie) – $2,500

  • Efsevin is a novel small molecule suppressor of cardiac arrhythmia. This innovative drug addresses the biggest unmet need in the arrhythmia market today.
    Team: Satvik Vyas (FEMBA ’17); Shahriyar Jahanbakhsh, UCLA Biochemistry graduate student; Ohyun Kwon, UCLA Professor of Chemistry
  • AllOfUs Cosmetics enters the $60-billion beauty industry with a photo booth that identifies an individual’s skin color and creates a custom color-matched liquid makeup foundation using any brand in just three minutes.
    Team: Christina Wang (FEMBA ’18); Andrea Falon Nelson (FEMBA ’18); Jerry Kiener’ (FEMBA ’18)

People’s Choice Award – $1,000

  • K-POP Foods brings people together and uplifts spirits by sharing Korean food and flavors with America. There is no other Korean food company with a lifestyle brand.
    Team: Theodore Lee (’17); Michael Kim (’17); Erica Suk (’17); Alex Kim (’17); Ryan Kennelly(’17)
  • AllOfUs Cosmetics enters the $60-billion beauty industry with a photo booth that identifies an individual’s skin color and creates a custom color-matched liquid makeup foundation using any brand in just three minutes.
    Team: Christina Wang (FEMBA ’18); Andrea Falon Nelson (FEMBA ’18); Jerry Kiener’ (FEMBA ’18)

The Knapp Venture Competition is sponsored by Cleon T. (Bud) and Betsy Wood Knapp and the UCLA Anderson Harold and Pauline Price Center for Entrepreneurship & Innovation, and is hosted by the UCLA Anderson Entrepreneur Association.

About the Harold and Pauline Price Center for Entrepreneurship & Innovation
The Harold and Pauline Price Center for Entrepreneurship & Innovation is an internationally recognized leader in entrepreneurial education and research. With a distinguished faculty as its cornerstone, the center oversees activities that advance the theory and practice of entrepreneurship as well as the related fields of technology and innovation, venture capital and private equity, and social enterprise. Well known for the impact of its outreach programs, the Price Center fosters a spirit of innovation in individuals, enhances the managerial capacity of organizations, and prepares entrepreneurial leaders who will provide significant, sustainable and economic value to society.

About UCLA Anderson School of Management
UCLA Anderson School of Management is among the leading business schools in the world, with faculty members globally renowned for their teaching excellence and research in advancing management thinking. Located in Los Angeles, gateway to the growing economies of Latin America and Asia and a city that personifies innovation in a diverse range of endeavors, UCLA Anderson’s MBA, Fully-Employed MBA, Executive MBA, Global Executive MBA for Asia Pacific, Master of Financial Engineering, Master of Science in Business Analytics, doctoral and executive education programs embody the school’s Think in the Next ethos. Annually, some 1,800 students are trained to be global leaders seeking the business models and community solutions of tomorrow.

Contact Information

UCLA Anderson Office of Media Relations, (310) 206-7537, Media.relations@anderson.ucla.edu

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