July 20, 2016

The Hartford and UCLA Anderson Forecast Launch Small Business Research Partnership

HARTFORD, Conn. (Sept. 29, 2016)Net new business formation has been declining for decades across all states and industries. To better understand what is driving this critical economic issue and other trends affecting small business today, The Hartford announced a new research partnership with UCLA Anderson Forecast.

“The health of small businesses in America is an important issue for our company and the nation’s economy,” said Stephanie Bush, executive vice president, Small Commercial insurance at The Hartford. “Having a partnership with this preeminent research team at UCLA Anderson Forecast will help us better understand and serve our one million small business customers.”

Produced twice a year, The Hartford and UCLA Anderson Forecast Small Business Project will draw on The Hartford’s data, national surveys of small business owners, and analysis by UCLA Anderson economists. The research will explore themes, such as employment, the impact of technology, demographics, risk attitudes, and regulation of small businesses.

“The continued economic growth of this country is reliant on the success of small businesses, and we must continue to support them,” said Alfred E. Osborne, Jr., senior associate dean, professor and faculty director, The Harold and Pauline Price Center for Entrepreneurship & Innovation at UCLA Anderson. “We are proud to collaborate with The Hartford on this initiative that further reinforces the endeavors of the UCLA Anderson Forecast and its understanding of entrepreneurship and the determinants of small business success.”

Details about the new partnership were announced at the 2016 September Quarterly Forecast Conference hosted by UCLA Anderson School of Management in Los Angeles and held on Sept. 28, 2016.

Serving small businesses for more than 200 years, The Hartford brings knowledge and expertise to more than one million small business customers. The research collaboration represents another step in the insurer’s ongoing commitment to studying small business trends and providing them with resources to grow. The Hartford/UCLA Anderson Forecast Small Business Project follows five years of The Hartford’s Small Business Success Study.

About UCLA Anderson Forecast

UCLA Anderson Forecast is one of the most widely watched and often-cited economic outlooks for California and the nation, and was unique in predicting both the seriousness of the early-1990s downturn in California and the strength of the state’s rebound since 1993. More recently, the Forecast was credited as the first major U.S. economic forecasting group to declare the recession of 2001. Visit UCLA Anderson Forecast at http://www.uclaforecast.com.

About The Hartford

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at www.thehartford.com. Follow us on Twitter at www.twitter.com/TheHartford_PR.

The Hartford Financial Services Group Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Conn. For additional details, please read The Hartford’s legal notice.

About UCLA Anderson School of Management

UCLA Anderson School of Management is among the leading business schools in the world, with faculty members globally renowned for their teaching excellence and research in advancing management thinking. Located in Los Angeles, gateway to the economies of Latin America and Asia and a city that personifies innovation in a diverse range of endeavors, UCLA Anderson’s MBA, Fully Employed MBA, Executive MBA, Global Executive MBA for Asia Pacific, Master of Financial Engineering, doctoral and executive education programs embody the school’s Think In The Next ethos. Here some 1,800 students annually are trained to be global leaders seeking the business models and community solutions of tomorrow.

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Contact Information

UCLA Anderson Office of Media Relations, (310) 206-7537, Media.relations@anderson.ucla.edu

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