The Knapp Venture Competition

May 23, 2014

LOS ANGELES (May 23, 2014) - The teams that competed May 22, 2014, at UCLA Anderson School of Management's 33rd annual Knapp Venture Competition, one of Southern California's oldest student-run business plan competitions, showcased their drive, business savvy and innovation. The evening's winner, SmartestK12, offers teachers online tools that allow them to convert documents into digital assignments, to track and grade student work in real-time and to share instant data and feedback with parents and administrators.
Kevin McFarland ('14) and Craig Jones ('14) of SmartestK12
The five finalist teams presented their business plans to a panel of judges consisting of entrepreneurs, venture capital investors and senior executives. In addition to evaluating each venture for quality, viability and chances of financial success, the judges grilled each team about their competition, pricing models, plans to engage business partners and customers, and more.

"I'm very proud of all the presentations and the written proposals. It's a great pleasure to give the money to a lot of people who worked very, very hard to get to this point," said event judge and sponsor, Cleon T. (Bud) Knapp, who presented the awards. "We always take great pleasure in wishing the teams success."

This year's Knapp Venture Competition winners are:

First Place - $15,000

  • SmartestK12: A classroom tool that helps teachers track and grade student assignments quickly and easily, and instantly generates data analytics they can share with parents and administrators.

Second Place - $6,000

People's Choice - $2,000

  • RxCUE: A digital platform that electronically delivers pharmaceuticals companies' discount vouchers directly to doctors and hospitals, which can be more easily distributed to patients at the time medications are prescribed.

Third Place - $4,000

  • Liveguide: A web-based platform that changes the way visitors experience everything from hotels and attractions, to universities and other destinations. It goes beyond a "virtual tour" and provides users a personalized, intimate and live online experience.

Fourth Place - $3,000

  • phresh: A social, mobile platform that makes it as simple as possible to browse and purchase clothing across retailers and creates powerful consumer insights.

Fifth Place - $2,000

  • vuPad: A mobile augmented-reality app that lets online shoppers preview 3-D models of store furniture scaled-to-size in their own space from the comfort of their home.

The Knapp Venture Competition is sponsored by Cleon T. (Bud) and Betsy Wood Knapp and the UCLA Anderson Harold and Pauline Price Center for Entrepreneurial Studies, and is hosted by the UCLA Anderson Entrepreneur Association. For more information, visit the event website.

About the Harold and Pauline Price Center for Entrepreneurial Studies

The Harold and Pauline Price Center for Entrepreneurial Studies is an internationally recognized leader in entrepreneurial education and research. With a distinguished faculty as its cornerstone, the Center oversees activities that advance the theory and practice of entrepreneurship as well as the related fields of technology and innovation, venture capital and private equity, and social enterprise. Well known for the impact of its outreach programs, the Price Center fosters a spirit of innovation in individuals, enhances the managerial capacity of organizations, and prepares entrepreneurial leaders who will provide significant, sustainable and economic value to society.

About UCLA Anderson School of Management

UCLA Anderson School of Management is among the leading business schools in the world, with faculty members globally renowned for their teaching excellence and research in advancing management thinking. Located in Los Angeles, gateway to the growing economies of Latin America and Asia and a city that personifies innovation in a diverse range of endeavors, UCLA Anderson's MBA, Fully-Employed MBA, Executive MBA, Global Executive MBA for Asia Pacific, Global Executive MBA for the Americas, Master of Financial Engineering, doctoral and executive education programs embody the school's Think In The Next ethos. Annually, some 1,800 students are trained to be global leaders seeking the business models and community solutions of tomorrow. Follow UCLA Anderson on Twitter at or on Facebook at

Media Relations