May 21, 2014

LOS ANGELES (May 21, 2014) - On May 22, 2014, UCLA Anderson School of Management will host the 33rd annual Knapp Venture Competition, one of Southern California's oldest student-run business plan competitions, which has been instrumental in launching numerous successful businesses.

The Knapp Venture Competition gives UCLA Anderson students - who have spent the academic year refining their business concepts and building their management teams - the chance to present their business plans to a panel of entrepreneurs, venture capital investors and senior executives. They compete for a variety of awards, including monetary prizes, free office space, free leadership coaching and free business consulting, among others. Last year's first-place winner was awarded $15,000.   This year's five finalist teams, narrowed down from 67 teams that registered, are:  

  • Liveguide: A web-based platform that changes the way visitors experience everything from hotels and attractions, to universities and other destinations. It goes beyond a "virtual tour" and provides users a personalized, intimate and live online experience.
  • phresh: A social, mobile platform that makes it as simple as possible to browse and purchase clothing across retailers and creates powerful consumer insights.
  • RxCUE: A digital platform that electronically delivers pharmaceuticals companies' discount vouchers directly to doctors and hospitals, which can be more easily distributed to patients at the time medications are prescribed.
  • SmartestK12: A classroom tool that helps teachers track and grade student assignments quickly and easily, and instantly generates data analytics they can share with parents and administrators.
  • vuPad: A mobile augmented-reality app that lets online shoppers preview 3-D models of store furniture scaled-to-size in their own space from the comfort of their home.

Business plans are judged based on quality, the excellence of the business opportunity, the viability of the business model, the chances of financial success, and whether the judges would consider investing in it. Participants must be new, independent ventures in the seed, start-up or early stage. This year's judging panel includes representatives from the Pasadena Angels, YP Holdings LLC, BAM Ventures, Offit Capital and The Knapp Foundation.  

"The Knapp Competition gives students an intensive, first-hand experience into developing their own venture and allows them to apply what they're learning in the classroom," says Al Osborne, senior associate dean of UCLA Anderson. "We've seen the tremendous impact of the event, as well, with the launch and growing success of past winners such as Vow to be Chic, Greenbotics and Crazy Cart."  

The Knapp Venture Competition is sponsored by Cleon T. (Bud) and Betsy Wood Knapp and the UCLA Anderson Harold and Pauline Price Center for Entrepreneurial Studies, and is hosted by the UCLA Anderson Entrepreneur Association.  

This year's event takes place from 5 to 9 p.m. at Korn Convocation Hall, and will be emceed by John Tabis ('06), founder and CEO of The Bouqs. Attendees will also have the chance to vote for the People's Choice Award of $2,000, going to the audience's favorite team. For more information, visit the event website.    

About the Harold and Pauline Price Center for Entrepreneurial Studies  

The Harold and Pauline Price Center for Entrepreneurial Studies is an internationally recognized leader in entrepreneurial education and research. With a distinguished faculty as its cornerstone, the Center oversees activities that advance the theory and practice of entrepreneurship as well as the related fields of technology and innovation, venture capital and private equity, and social enterprise. Well known for the impact of its outreach programs, the Price Center fosters a spirit of innovation in individuals, enhances the managerial capacity of organizations, and prepares entrepreneurial leaders who will provide significant, sustainable and economic value to society.  

About UCLA Anderson School of Management   

UCLA Anderson School of Management is among the leading business schools in the world, with faculty members globally renowned for their teaching excellence and research in advancing management thinking. Located in Los Angeles, gateway to the growing economies of Latin America and Asia and a city that personifies innovation in a diverse range of endeavors, UCLA Anderson's MBA, Fully-Employed MBA, Executive MBA, Global Executive MBA for Asia Pacific, Global Executive MBA for the Americas, Master of Financial Engineering, doctoral and executive education programs embody the school's Think In The Next ethos. Annually, some 1,800 students are trained to be global leaders seeking the business models and community solutions of tomorrow. Follow UCLA Anderson on Twitter at or on Facebook at

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