Ted Case Challenge

May 23, 2012

UCLA Anderson Launches Inaugural “TED Case Challenge”

Student competition is TED’s first case collaboration with a school

LOS ANGELES -- Building on their recently announced "partnership to advance ideas," UCLA Anderson School of Management and globally-renowned nonprofit TED will hold the first annual TED Case Challenge. The competition is designed as a means of advancing the ideas generated from this year's TED and TED Active conferences with viable solutions that will move ideas into impact.

"The Case Challenge is a natural next step for UCLA Anderson's partnership with TED," said Judy Olian, Dean of UCLA Anderson School of Management. "Our students are passionate about engaging in society's big issues of the day. This is a fabulous opportunity for them to translate the ideas generated at the TED conferences into practical working solutions."

UCLA Anderson will host the pilot competition, which will be open to all current Anderson students. Teams are limited to a maximum of four members, all of whom must be enrolled at UCLA Anderson School of Management at the time of application.

The initial teams will be judged on how well they take the output from the TED Active Giving Project, hosted by TOMS, on sustainable giving as it applies to businesses and communities, and translate it into a proposal that is actionable. The research and analysis coming out of the competition will be shared with corporate sponsors and potentially other key stakeholders.

"TED's central goal with the Case Challenge is to invest in smart, active and engaged students to understand potential impact of purpose driven business ideas" said Ronda Carnegie, Head of Global Partnerships at TED. "UCLA Anderson shares this aim, and together with TOMS, we are working with the student competition that takes a look at idea impact in a tangible and innovative way."

UCLA Anderson and TED hope that the initial effort will evolve into a greater program across top graduate schools for translating innovative ideas into comprehensive campaigns and executable plans across the breadth of important issues that TED confronts.

Each year, a different corporate sponsor will participate in the competition. TOMS, widely popular among millennials for its stylish shoes and sunglasses combined with its focus on giving, is a good place to start. UCLA Anderson student club Net Impact, whose goal it is to forward sustainable solutions in business worldwide, is part of the organizing team. Other student club sponsors include: High Tech Business Association; Management Consulting Association; Management Association; and Retail Management Association.

"UCLA Anderson is the perfect school for this competition because of our ability to inspire collaboration, entrepreneurship, and social impact within our student body," said Stuti Goswamy, an MBA candidate for the year 2013 and Vice President of Marketing for the Net Impact club. "The teams who participate in this competition represent what makes Anderson so unique and perfectly aligned to be partners with inspiring organizations like TOMS and TED."

Final presentations are scheduled for Thursday May 31, 2012, when students will pitch their solutions to a judging panel comprised of executives from TED and TOMS, and UCLA Anderson faculty, students and staff.

Winners will be announced the evening of May 31 and will receive an internship with TED, a pair of shoes and sunglasses from TOMS, and $10,000.

For more information on UCLA Anderson's partnership with TED, go to http://www.anderson.ucla.edu/ted.

About TED
TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and former UK Prime Minister Gordon Brown. The annual TED Conference takes place each spring in Long Beach, California, along with the TEDActive simulcast in Palm Springs; the annual TEDGlobal conference is held each summer in Edinburgh, Scotland.

TED's media initiatives include TED.com, where new TEDTalks are posted daily, the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide, and TEDBooks, short e-books by speakers that elaborate on a single idea originally presented on TED's stage. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to host local, self-organized events around the world, and the TED Fellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

Follow TED on Twitter at http://twitter.com/TEDTalks, or on Facebook at http://www.facebook.com/TED

About TOMS
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for OneTM. In 2011, TOMS evolved from a shoe company into the One for One company, and is now addressing an entirely new need in addition to shoes through eyewear - helping save and restore sight to people in need.

About UCLA Anderson School of Management
UCLA Anderson School of Management is among the leading business schools in the world. UCLA Anderson faculty members are globally renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides a distinctive approach to management education to more than 1,800 students enrolled in its MBA, Fully-Employed MBA, Executive MBA, Global Executive MBA for Asia Pacific, Global Executive MBA for the Americas, Master of Financial Engineering, doctoral and executive education programs. Combining selective admissions, varied and innovative learning programs, and a world-wide network of 37,000 alumni, UCLA Anderson develops and prepares global leaders. Follow UCLA Anderson on Twitter at http://twitter.com/UCLAAnderson, or on Facebook at http://www.facebook.com/uclaanderson

Contact Information

Media Relations, (310) 206-7707, media.relations@anderson.ucla.edu

Media Relations