February 15, 2011

By Justin Tang

LOS ANGELES -- Kenneth Venner, the Executive Vice President of Corporate Services and CIO of Broadcom, spoke to dozens of UCLA Anderson students and professors for the Easton Technology Leadership Program. The Easton Technology Leadership program seeks to promote business leadership among Anderson students with technical backgrounds, such as engineering and technology.

Venner offered his keys to management and leadership in a technical industry by using his learning experiences at Broadcom. "For me, you can read all of the books and take all of the classes you want, but at the end of the day you learn the most by trial and error," said Venner. Using his trial and error, he established certain principles for great leadership.

First, he defined leadership as casting a vision for a group of individuals and leading them to work towards a shared vision. He emphasized trusting his colleagues and verifying that trust with results. "I believe people want to do the right thing...people are smart, innovative, and creative. This belief empowers me to trust your work, however if that trust is broken, then it is difficult to earn back," said Venner. He also highlighted listening, storytelling, and praising as key attributes of a good leader.

Lastly, he spoke on the future of information technology. He advised the audience of students not to dismiss the importance of IT. Venner concluded, "IT is one of the most exciting careers out there today because IT is a critical component of any company or organization."

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the leading business schools in the world. UCLA Anderson faculty members are renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides management education to more than 1,800 students enrolled in MBA, Fully-Employed MBA, Executive MBA, UCLA-NUS Global Executive MBA, Master of Financial Engineering, and doctoral programs, and to more than 2,000 professional managers through executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 36,000 alumni, UCLA Anderson develops and prepares global leaders.

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