Jonathan Greenblatt

January 13, 2011

LOS ANGELES -- All For Good, an online venture founded and led by UCLA Anderson School of Management thought leader Jonathan Greenblatt, is powering, a website launched by the Obama administration in association with the celebration of Martin Luther King Day. Americans are encouraged to visit the site to find volunteer and service opportunities in their local communities. All For Good is the open-source venture launched in 2009 by Greenblatt to assist Americans seeking ways to perform public service

According to Greenblatt, All For Good was inspired by President Obama's 2008 campaign, during which he called upon all Americans to get involved in their communities, and is the largest aggregation of service opportunities on the Internet. The site pulls data from a wide range of sources including non-profits, businesses and government agencies, creating an integrated database where interested Americans may find service opportunities in their communities.

"All For Good is not a destination web site," Greenblatt said. "It's a platform to help Americans find service opportunities. We take an expansive view of service that includes traditional volunteer opportunities, as well as micro-volunteerism, meet-ups and virtual volunteer opportunities. We believe there are many ways whereby Americans can strengthen their opportunities using their talent and technology."

Significantly, All For Good is an open source venture. It was incubated by Google and is maintained by a dedicated team, including many volunteers. All For Good is open source, allowing its API (advanced protocol interface) to be used by both developers and casual users. These uses manifest in a variety of ways, from individuals who install the All For Good widget on their blog, Facebook or webpage to customized versions that allow for database searching on such popular sites as The Huffington Post,, Care2, MTV and the AARP.

"When all is said and done, the President, First Lady Michelle Obama and the entire administration are hosting a series of events promoting ways in which Americans might serve and give back on this, the 25th anniversary of Martin Luther King Day," Greenblatt said. "It's a time to renew the civic fabric in more of a kind and rational way than cable news shows or the voting booth or the floor of the House of Representatives. The president and his administration are promoting service in a most nonpartisan way and I'm gratified that All For Good is there to power the search as Americans seek out ways to serve."

The MLK Day of Service is an extension of United We Serve, the President's national call to service initiative. It encourages Americans from all walks of life to work together to provide solutions to our most pressing national problems.

About UCLA Anderson School of Management
Celebrating 75 years of Business Beyond Usual, UCLA Anderson School of Management is regarded among the leading business schools in the world. UCLA Anderson faculty members are globally renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides a distinctive approach to management education to more than 1,800 students enrolled in its MBA, Fully-Employed MBA, Executive MBA, UCLA-NUS Global Executive MBA, Master of Financial Engineering, doctoral and executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 39,000 alumni, UCLA Anderson develops and prepares global leaders.

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