Korea 2010

September 13, 2010

More than 30 students from UCLA Anderson's Executive MBA and Fully-Employed MBA programs visited Seoul National University in South Korea during August for a one-week class called, "Doing Business in Korea 2010." The class included lectures, guest speakers and company visits.

The course was taught in English by faculty of Seoul National University. Students stayed in a guest house on campus.

Twenty-two students from SNU's Global MBA Program also participated in the course. Some of those students will attend one term at UCLA Anderson next year.

"Part of our mission at UCLA Anderson is to help students develop what Dean Judy Olian calls global brains," said Bonny Kim, director of International Studies for the EMBA and FEMBA Programs. "We are offering eight international programs this year and we hope to increase these opportunities. Being in a foreign country allows our students to gain a new perspective on the global economy."

The course in Korea particularly focused on high tech business. A guest speaker from Google Korea discussed the company's challenges in Korea where they have a relatively small share of the search market. Hobart Lee Epstein from the Anderson class of '81 shared his business experience in Korea. Amy Jackson, president of the American Chamber of Commerce in Korea, also addressed the class.

Students had opportunities to visit Samsung, Hyundai-Kia, SK Telecom and CJO Home Shopping. Some took an optional one-day trip to the new international business district of Songdo, which was built from the ground up over the past three years. With an advanced technology infrastructure and innovative sustainability features, Songdo was designed as a model for new cities in Asia.

Students prepared deliverables before and after the trip - and received four units of class credit.

Participants enjoyed social and cultural events along with their studies. "Seoul has good infrastructure and public transportation so our students did a lot of cultural sightseeing and touring together too," said Kim.

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