October 14, 2009

LOA ANGELES -- Scripped.com, the leading provider of Web-based screenwriting software and content development services based in Los Angeles, and the Entrepreneurs Association at the UCLA Anderson School of Management are partnering to host an insightful discussion about the challenges and opportunities facing the modern Hollywood studio system. Featuring entertainment industry veterans as well as new and traditional media experts, the panels will cover a range of current topics including trends in content distribution, social networking, financing alternatives and piracy.

The first panel, featuring some of the top new technology journalists in Los Angeles, will focus on the journalists' perspective on companies that are changing the landscape of Hollywood. The second panel features a cross section of entertainment industry professionals, and will focus on the way social media and new technologies have changed their respective professions.

"Hollywood's rapidly changing landscape is reminiscent of the early days of file sharing on the Internet," said Sunil Rajaraman, CEO, Scripped. "Writers, producers and directors are finding new and innovative ways to put their creative works out to the world at large. Scripped.com's objective is to bring individuals and companies together to figure out how best to capitalize on the intersection of Hollywood, social media and new technologies."

As indie production companies struggle to turn profits, and talent find alternative ways to reach new audiences through the web, Scripped.com aims to move the new versus traditional media conversation forward and discuss ways in which companies can capitalize on unique and innovative technologies.

"We are thrilled to support Scripped.com and its endeavors," said Holly Han, Director of Special Projects at the Price Center for Entrepreneurial Studies at UCLA Anderson. "As Sunil and his team continue to create new opportunities for scriptwriters and the entertainment industry, they provide further inspiration for other UCLA Anderson MBAs pursuing entrepreneurship."

The ‘Hollywood 2.0' discussions with take place on Friday, October 9, 2009 at 7:00 p.m. at the UCLA Anderson School of Management, Korn Hall. The panels will be moderated by Sunil Rajaraman, President and CEO of Scripped.com. and Ryan Buckley, CFO of Scripped.com.

Panel 1: High Tech Journalists in Hollywood

Alex Albrecht
Alex Albrecht is an Internet content and site creator based in Los Angeles. He created and hosts one of the most popular weekly webshows Diggnation produced by Revision3. Alex is also a founding member of the production company Team Awesome, LLC that produces and own the Totally Rad Show, which Alex also co-hosts. In mid 2008 Alex founded the popular World of Warcraft website Project Lore.com and currently hosts its daily web show. Albrecht was also recently a guest on NBC's new late night show Late Night with Jimmy Fallon."

Alexia Tsotsis
Tech Journalist Alexia Tsotsis attended the University of Southern California in Los Angeles, CA. She majored in Writing and Art moving to New York City shortly after graduation to work in the Entertainment/Media industry. After 4 years of living in New York City and attending New Media Business courses at New York University she returned to Los Angeles in order to continue her career in new media and marketing-exploring the relationship between the technology industry and culture through her reporting for the LAWeekly.

Sean Percival
Sean Percival is an American blogger and author from Los Angeles, California. For work, Percival is the Director of Content at Tsavo Media; for play, he is the founder of the Los Angeles-based technology blog lalawag. Formerly with Mahalo and Docstoc, Percival taps the real-time web to identify and develop content around today's biggest Internet trends. Along with his wife Laurie, the Percivals were featured in the 2009 LAWeekly 'People of the Year' issue. They were affectionately titled "Tweethearts" for their use of the modern social web in their marriage. He's been featured in Forbes and numerous other publication for his ability to develop and monetize social networks. Sean Percival is the author of MySpace Marketing and The Second Life Travel Guide, both from Que publishing.

Laurie Percival
Laurie Percival is a writer and editor for lalawag.com the definitive site for tech culture, events, gossip and news in Los Angeles.

Panel 2: Navigating Hollywood in the age of Social Media

Samuel Brown
Sam Brown is a Vice President of Development for New Line Cinema. He has helped to oversee the development and productions of Rush Hour 3, Harold and Kumar: Escape from Guantanamo Bay, Fracture, and Ghosts of Girlfriends Past, among others. He has been at New Line for seven years and started as an assistant in the development department.

Jordan Gimbel
Jordan Gimbel is an associate with the international law firm Jones Day and practices out of its Los Angeles office. As a member of the intellectual property group, he works with pharmaceutical, software, mining, telecommunications, and other technology-intensive companies on intellectual property issues that span from patent and trademark litigation to prosecution of trademarks before the United States Patent and Trademark Office and in similar foreign governmental offices. Additionally, Jordan regularly represents clients in negotiating licensing arrangements over patents, software or entertainment and media properties.

Aaron Lubin
Aaron Lubin has been working as Edward Burns' producing partner at Marlboro Road Gang Productions for the past nine years, recently producing Purple which gained notoriety when it became the first feature film to premiere exclusively on iTunes. Prior to that, Lubin served as a producer for The Groomsmen, Ash Wednesday and Sidewalk of New York. Before joining the Marlboro Road Gang, Lubin was a creative executive at Kopelson Entertainment, where he worked on such films as The Devil's Advocate and US Marshals.

Dawn Oliveri
Dawn Olivieri is an actress who has appeared in a number of television shows and feature films. She grew up Seminole, Florida, and landed an academic scholarship to the University Of South Florida. She guest-starred on NBC's "Knight Rider" and Sci-Fi's "Stargate", recurred on CBS'"How I Met Your Mother", and was the lead in the Sci-Fi Channel's Movie Hydra. She most recently has been cast as "Lydia", the tattoo girl on the Award-winning NBC drama "HEROES", whose fourth season debuts on September 21. Dawn enjoys beach volleyball, confident men, and playing the guitar.

Babette Pepaj
Babette Pepaj has directed and produced trend-setting reality programs for more than a decade. Pepaj began her career in television as a script reader at Disney, where she read enough scripts to last a lifetime. She then entered the still nascent reality genre, joining Bunim-Murray productions, where she produced shows such as MTV's "The Real World" and "Road Rules." She went on to produce for The Travel Channel and Arnold Shapiro Productions, where she produced the pilot and first season episodes of the innovative teen documentary series "Flipped." While at the company, she also wrote and produced episodes of the newsmagazine "MSNBC Investigates."In recent years, Pepaj refocused her attention on creating trend-setting network television. She has worked as a director and producer for such shows as FOX Televisions "Classmates," NBC's "Love Shack" and "Livin Large," TLC's "For Better or For Worse," Fine Living Network's "Breathing Room," Court TV's "Fake Out," ABC Family's "Switched!," TBS' "He's A Lady" (featured on "Oprah," "The View" and "Good Morning America") and ABC's "Vacation Swap" (a spin-off the hit program "Wife Swap").

Sunil Rajaraman
Sunil Rajaraman is the President and CEO of Scripped.com As CEO of the web-based screenwriting software company, Sunil guided the growth of the site to over 25,000 users. Prior to his role at Scripped, Sunil was a Senior Strategy Consultant at Navigant Consulting Inc., where he worked on the King Drew Medical Center project. Sunil is a 2008 graduate of the UCLA Anderson School of Management where he was the 2008 winner of the Young President's Organization Scholarship, and Editor-in-Chief of the UCLA Anderson Exchange. Sunil graduated from Claremont McKenna College in 2001 with a degree in Economics and Accounting, where he was Class President and Captain of the NCAA 11th ranked Division III tennis team.

Ryan Buckley
Ryan Buckley is an entrepreneur in the intersection of politics, entertainment, and technology. He is co-founder of Scripped.com, a screenplay crowdsourcing service, and B2G Media, a political technology consultancy. Ryan lives and works in San Francisco and holds Master's degrees from the Harvard Kennedy School and the MIT Sloan School of Management. You can follow his tweets at @scripped and @b2gmedia.

About Scripped.com
Scripped.com promotes the art of screenwriting by providing Scripped Writer, the first completely free web-based screenwriting software for writers. Scripped Writer is an innovative text editor that functions like a standard word processor but automatically formats and catalogs each screenplay element according to industry standards. Scripped has over 25,000 users to date, and is now providing opportunities for its user base to sell scripts to producers. Writer/actor/director Edward Burns serves on Scripped.com's Board of Advisors. For additional corporate info and biographical information on the management team, please email us directly at contact@scripped.com.

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the leading business schools in the world. UCLA Anderson faculty members are renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides management education to more than 1,800 students enrolled in MBA, Fully-Employed MBA, Executive MBA, UCLA-NUS Global Executive MBA, Master of Financial Engineering, and doctoral programs, and to more than 2,000 professional managers through executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 36,000 alumni, UCLA Anderson develops and prepares global leaders.

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