April 27, 2009

LOS ANGELES -- UCLA Anderson School of Management today announced that Ariella Herman, Ph.D., Research Director of the UCLA/Johnson & Johnson Health Care Institute (HCI), will be awarded the 2009 Health Literacy Award by The Institute for Health Advancement (IHA). The award, which recognizes Dr. Herman's efforts to advance health literacy in America, will be presented at a luncheon during IHA's 8th annual Health Literacy Conference, "Health Literacy: Bridging Research and Practice," on May 7, 2009 at the Hyatt Regency in Irvine, California.

Dr. Herman's research on health literacy education serves as the backbone for the UCLA/Johnson & Johnson Health Care Institute's successful model of providing low-literacy healthcare training to treat common childhood ailments at home. The HCI program has proven to reduce emergency room and doctor/clinic visits while decreasing missed school and workdays--saving Medicaid millions of dollars annually in the United States.

"This well-deserved recognition comes at a time when we are struggling as a nation to establish effective methods of improving healthcare knowledge and controlling costs," said Alfred Osborne, senior associate dean at UCLA Anderson School of Management. "Herman's message is powerful in its simplicity -- provide families with the appropriate tools to empower them in their health decision making, and the net benefits will follow -- not just for common childhood ailments but also for preventable chronic diseases."

Since its launch in 2001, HCI has reached approximately 27,000 families nationwide through its nearly 120 partnering Head Start agencies. In February of this year, the Missouri Head Start agency received a $1.1 million grant from the U.S. Office of Head Start to further expand its healthcare literacy program, called I Can Help My Child to Stay Healthy: Innovations in Head Start Health Literacy Training, or "I CAN." The success of HCI's program has attracted the attention of state governments - including New Mexico and Washington- interested in supporting families with low literacy health training and containing ER/clinic costs.

"Our mission is to enable family-focused organizations to increase health literacy of parents through training that gives them the knowledge, confidence and resources to care for their children at home," said Ariella Herman. "I am honored to receive this award, and hope that our program will provide the access and affordability to better health care for millions of families across the United States."

About the UCLA/Johnson & Johnson Health Care Institute
The UCLA/Johnson & Johnson Health Care Institute was inspired by Head Start Directors who were graduates of the Head Start-Johnson & Johnson Management Fellows Program, an annual training program held at the UCLA Anderson School of Management. Founded in 1991, it is the only executive management program of its kind. In 2000, a survey of Head Start-Johnson & Johnson Fellows from around the U.S. revealed a shared concern: parents simply lacked the time and basic health care knowledge to become better informed about their children's health. From a pilot program in 2001, the Health Care Institute has reached nearly 27,000 Head Start families nationwide, cooperating with nearly 120 Head Start agencies.

The Institute for Healthcare Advancement (IHA) is a not-for-profit, 501(c)(3) healthcare organization dedicated to empowering people to better health. IHA has been active in health literacy for the past 10 years, sponsoring this conference and writing and publishing the "What To Do For Health" self-help health book series. All 5 titles in the series are written at a 3rd- to 5th-grade reading level, and each title is available in English or Spanish (some titles also available in Vietnamese, Chinese, and Korean). For more information about IHA, its easy-to-read books, and innovations and activities in health literacy and other areas, visit the website, www.iha4health.org or call 800 434-4633.

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the leading business schools in the world. UCLA Anderson faculty members are renowned for their teaching excellence and research in advancing management thinking. Each year, UCLA Anderson provides management education to more than 1,700 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs. Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 36,000 alumni, UCLA Anderson develops and prepares global leaders.

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