October 28, 2008

By Paul Feinberg

Don Morrison was named an inaugural Informs Fellow in Marketing ScienceLOS ANGELES -- UCLA Anderson Professor Don Morrison, one of the innovators and originators in the field of marketing science has been honored as one of INFORMS Society for Marketing Science (ISMS) inaugural ten Fellows of Marketing Science.

According to the society's web site, "The (award) recognizes cumulative long term contribution to the mission of ISMS. The mission of ISMS is " ... to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing." In addition, the encourage responsibility and as such ISMS Fellows are expected to provide leadership and support for the ISMS community. Morrison has been active with ISMS (the professional organization in the field of marketing science) since the late 1960s, when he began his academic career as a professor at Columbia University, serving in a variety of administrative and leadership positions.

The award is the fourth such "lifetime achievement" award for Morrison, who has been a trailblazer in the field of marketing science since the early days of the discipline. In a career that has taken him from Columbia to UCLA Anderson, Morrison has been a successful researcher and author, a respected teacher and mentor and an impactful administrator. Currently, in addition to his teaching duties at Anderson, Morrison serves the UCLA community as the Faculty Athletic Representative; he signed a three year agreement to become vice-chairman of the Anderson faculty.

Though he's worn numerous hats in his career, it is teaching that has given him the greatest satisfaction. "Getting a paper published is nice," Morrison said, "but nothing compares to seeing my students do well. They are like my family."

This sentiment is particularly profound as it relates to his most recent honor, as two of the other inaugural 10 INFORMS fellows were once Morrison Ph.D. students. Honorees Charles B. (Chuck) Weinberg (of the Sauder School of Business, University of British Columbia) and Gary L. Lillien (of Pennsylvania State University) were both advised as Columbia graduate students by Morrison.

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the very best business schools in the world.  UCLA Anderson faculty are ranked #1 in "intellectual capital" by BusinessWeek and are renowned for their teaching excellence and research in advancing management thinking.  Each year, UCLA Anderson provides management education to more than 1,600 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs.  Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.

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