October 15, 2008

LOS ANGELES, CA -- UCLA Anderson School of Management today announced that it will be offering the Business Technical Assistance Program (BTAP), an initiative designed to provide minority entrepreneurs with basic business training with an emphasis on new technology. Approximately 35 candidates will participate in the four-day program, to be held at UCLA Anderson School of Management on November 13-16.

"In a marketplace that demands the mastery of rapidly advancing technological applications, entrepreneurs cannot afford to miss a beat," said Alfred E. Osborne, Jr., senior associate dean at UCLA Anderson School of Management and BTAP faculty director. "For many minority, woman and disabled veteran owned enterprises, formal training in technological applications is unaffordable or difficult to obtain. To address this need, UCLA Anderson has created a uniquely-tailored curriculum that provides entrepreneurs and small business owners with the tools to not only learn these technologies, but also to fully utilize them in order to take their businesses to the next level."

Developed in conjunction with AT&T and the Greenlining Institute, the BTAP curriculum consists of vital business training in technology, management, finance, marketing and strategy. Traditionally, participants are entrepreneurs in existing businesses already positioned for growth. UCLA Anderson's world-renowned faculty members will share their expertise in entrepreneurship and small business consulting through case discussions, lectures and workshops for BTAP participants. As part of the program's graduation requirements, each entrepreneur is required to complete and submit a Business Improvement Project, a strategic assignment to significantly strengthen the entrepreneur's business model and practice.

"Minority and women owned businesses are the fastest growing sectors of new businesses in the U.S. and especially California," said Samuel Kang, managing attorney at the Greenlining Institute.  "BTAP exemplifies how corporate-community partnerships can, and should, foster the development of this growing segment of entrepreneurs."

The BTAP is presented by UCLA Anderson's Management Development Program for Entrepreneurs (MDE), an executive training program aimed at building and supporting entrepreneurial competence in the greater business community. Established in 2006 with over one million dollars in funding from AT&T and the Greenlining Institute, MDE annually hosts a series of management programs to address the unique issues most often faced by minority, women and disabled veteran entrepreneurs. For more information, please visit: http://www.anderson.ucla.edu/x20716.xml.

About UCLA Anderson's Management Development for Entrepreneurs (MDE)
Management Development for Entrepreneurs is an intensive executive training program utilizing lectures, case discussions, applied workshops, and tailored business improvement projects.  Presented by the Harold and Pauline Price Center for Entrepreneurial Studies at UCLA Anderson School of Management, MDE was first offered in 1990 in Southern California and in 1995 in Northern California. Over 700 graduates from diverse backgrounds and experiences make up MDE's alumni base. (http://www.anderson.ucla.edu/x663.xml).

About The Greenlining Institute
The Greenlining Institute is a multiethnic public policy and advocacy think tank that advocates for low income and minority communities through economic development, consumer protection, health advocacy, campaign finance reform, civil rights, and leadership development. (http://www.greenlining.org).

About AT&T
AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services.  AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the very best business schools in the world.  UCLA Anderson faculty are ranked #1 in "intellectual capital" by BusinessWeek and are renowned for their teaching excellence and research in advancing management thinking.  Each year, UCLA Anderson provides management education to more than 1,600 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs.  Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.

Media Relations