December 19, 2008

LOS ANGELES - UCLA Anderson Associate Professor Anand V. Bodapati has been awarded the 2009 Paul E. Green Award by the American Marketing Association. According to the association, the award "is presented to the Journal of Marketing Research (JMR) article published in 2008 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research."

Associate Professor Bodapati's award-winning paper is titled "Recommendation Systems with Purchase Data." It appeared in the February 2008 (Volume 45, Number 1) issue of JMR. He joins a prestigious list of prior winners that includes UCLA Anderson colleagues Professor Bart Bronnenberg, who received the Green Award in 2008 and 2003, and Professor Dominque Hanssens, who received it in 2000.

Read an executive summary of "Recommendation Systems with Purchase Data."

About UCLA Anderson School of Management
UCLA Anderson School of Management, established in 1935, is regarded among the very best business schools in the world.  UCLA Anderson faculty are ranked #1 in "intellectual capital" by BusinessWeek and are renowned for their teaching excellence and research in advancing management thinking.  Each year, UCLA Anderson provides management education to more than 1,600 students enrolled in MBA, Executive MBA, Fully-Employed MBA and doctoral programs, and to more than 2,000 professional managers through executive education programs.  Combining highly selective admissions, varied and innovative learning programs, and a world-wide network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.

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