August 17, 2005

LOS ANGELES ─ The next UCLA Anderson Forecast Conference titled, “The Latino Impact on the California Economy,” will feature the quarterly UCLA Anderson Forecast and will focus on the Latino community and its affect on California’s economy. The conference will take place on September 28, 2005 at UCLA Anderson School of Management.

UCLA Anderson Forecast economists Edward Leamer, Christopher Thornberg, Michael Bazdarich and Ryan Ratcliff will present their quarterly economic Forecast for the nation, state, and region. Following, industry experts will bring their perspectives on how the Latino community has and will continue to impact California’s economy.

In 1970 Latinos made up 12% of the population of California, while today this number is well over a third. Even more significantly Latino's make up almost half of the population under 24 years of age. While this diverse group still only represents a quarter of the buying power within the state, this imbalance is starting to right itself, and Latinos will soon represent the single largest purchasing block in the state. Any business planning for their future in our economy needs to understand this important demographic trend, and what it implies for their sales, their workforce, and even their competition.

Focusing on these and other essential issues to California’s economy, the Conference will feature a number of distinguished speakers including, Monica Lozano (publisher, La Opinion), David Kostin (chief Sector Strategist, Goldman Sachs), Leo Estrada (Professor, UCLA), Roberto Barragan (president, Valley Economic Development Corp), Vincent Luizzi (market president San Fernando Valley, Wells Fargo) and Alberto Alvarado (district director, Los Angeles District Office, SBA). A special topic panel will lead discussions on two important topics:

Critical Mass: Why the Latino market should be drawing your attention.

  • Growth in the Latino market: A look at the numbers.
  • Navigating the Latino consumer market: What works? What doesn’t?

Overcoming obstacles: What will allow Latino business to prosper?

  • Capital access for local emerging markets.
  • Growing Latino entrepreneurs.

Conference sponsors include Wells Fargo & Cal National Bank.

To register for the Forecast Conference visit the UCLA Anderson Forecast Web site or contact Winnie Ocean at (310) 825-1623.

About UCLA Anderson Forecast
UCLA Anderson Forecast is one of the most widely watched and often-cited economic outlooks for California and the nation, and was unique in predicting both the seriousness of the early-1990s downturn in California, and the strength of the state’s rebound since 1993. Most recently, the Forecast is credited as the first major U.S. economic forecasting group to declare the recession of 2001. Visit UCLA Anderson Forecast on the Web at

About UCLA Anderson School of Management
UCLA Anderson School of Management is perennially ranked among the top-tier business schools in the world. Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment. UCLA Anderson constituents are part of a culture that values individual vision, intellectual discipline and a sense of teamwork and collegiality.

Established in 1935, UCLA Anderson School of Management provides management education to more than 1,400 students enrolled in MBA and doctoral programs, and some 2,000 executives and managers enrolled annually in executive education programs. Recognizing that the school offers unparalleled expertise in management education, the world's business community turns to UCLA Anderson School of Management as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

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