July 21, 2005

Ariella HermanLOS ANGELES — The UCLA/Johnson & Johnson Health Care Institute continues to educate parents, providing health care information vital to their children’s well being. The UCLA/Johnson & Johnson Health Care Institute for Head Start held its annual “Train the Trainers” conference on June 1-2, 2005, at UCLA Anderson School of Management. This conference attracted a record number of attendees with more than 160 participants from 31 Head Start agencies across the nation. The institute will train approximately 10,000 Head Start families nationwide by 2006, with 55 Head Start agencies participating in more than 35 states.

The Health Care Institute was established in 2002 by Dr. Ariella Herman, senior lecturer, Decisions, Operations & Technology Management at UCLA Anderson School of Management. Her goal in creating this training program was to educate Head Start parents so that they can properly manage the health care needs of their children.

Dr. Herman also recently presented her latest research from the UCLA/Johnson & Johnson Health Care Institute’s study at the National Head Start Association’s 32nd Annual Training Conference in Orlando, Florida on May 25, 2005. More than 4,000 Head Start leaders from across the country attended that conference.

Dr. Herman’s research, which reflects data from 2003, reveals that parents who participated in the UCLA/Johnson & Johnson Health Care Institute’s pilot and follow-up training sessions became better informed about their children’s health. Her latest results found that Medicaid costs for a child’s trip to an emergency room or clinic can be reduced annually by at least $232 per family when Head Start parents are provided with easy-to-understand health care guidance. Additionally, the study reveals that training 10,000 families could save Medicaid $2,320,000 in unnecessary emergency and clinic visits annually.

In caring for and managing minor childhood sicknesses, Head Start parents are taught to first look in a medical reference book provided to them by the agency, instead of making a trip of the emergency room or physician’s clinic. Results from Dr. Herman’s study show dramatic 61% decreases in emergency visits in 2003, while doctor/clinic visits decreased by 56%; results from 2002 revealed a 48% and 37.5% decrease, respectively.

“As we continue to train Head Start parents, we’re pleased to see that we’re making significant progress,” said Dr. Herman, whose research efforts are also supported by UCLA Anderson’s Harold Price Center for Entrepreneurial Studies. “This study is not simply about trying to reduce health care costs, but more importantly, it empowers parents to gain the knowledge they need to be the first line of defense when their children become ill.”

Benefits resulting from the UCLA/Johnson & Johnson Health Care Institute:

  • Increased parental awareness of health warning signs
  • Quicker response to early signs of illness before medical problems escalate
  • Use of training book as reference tool in home
  • Better understanding of common childhood illnesses
  • Fewer school absences and faster return to school following illness
  • Decrease in emergency room and physician office/clinic visits

About Johnson & Johnson
Johnson & Johnson is the world's most comprehensive and broadly based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical and medical devices and diagnostics markets. The more than 200 Johnson & Johnson operating companies employ approximately 111,000 men and women in 57 countries and sell products throughout the world. Johnson & Johnson is headquartered in New Brunswick, NJ.

About the National Head Start Association
The National Head Start Association is a private not-for-profit membership organization dedicated exclusively to meeting the needs of Head Start children and their families. It represents more than 1 million children, 200,000 staff and 2,700 Head Start programs in the United States. The Association provides support for the entire Head Start community by advocating for policies that strengthen services to Head Start children and their families; by providing extensive training and professional development to Head Start staff; and by developing and disseminating research, information, and resources that enrich Head Start program delivery.

About UCLA Anderson School of Management
UCLA Anderson School of Management is perennially ranked among the top-tier business schools in the world. Award-winning faculty renowned for their research and teaching, highly selective admissions, successful alumni and world-class facilities combine to provide an extraordinary learning environment. UCLA Anderson constituents are part of a culture that values individual vision, intellectual discipline and a sense of teamwork and collegiality.

Established in 1935, UCLA Anderson School of Management provides management education to more than 1,400 students enrolled in MBA and doctoral programs, and some 2,000 executives and managers enrolled annually in executive education programs. Recognizing that the school offers unparalleled expertise in management education, the world's business community turns to UCLA Anderson School of Management as a center of influence for the ideas, innovations, strategies and talent that will shape the future.

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